DPFOC stands for Driving Profitability For Our Clients. We help our clients to grow their businesses by implementing sophisticated, cutting edge and proven online marketing techniques that generate high volumes of leads and customers at the lowest possible cost per acquisition.
In order to do this, we recommend implementing a 3 step process that we have developed over the past 5 years based on thousands of hours of research and real life case studies.
- Your Website:
Your website is the starting point for your online marketing efforts. We recommend to all clients to carry out a conversion rate optimisation report on all client websites to ensure that the traffic that we generate to it converts into leads and customers at the highest possible rates. We know that doubling conversion rates makes your existing traffic 100% more valuable so our expert conversion rate optimisers are tightly focussed on squeezing the maximum number of conversions out of your website’s traffic.
Once your website is as good as it can be and is converting visitors into leads and customers, then we focus on driving as much targeted traffic to your site as we can within the budget that we have. We rely on search engine optimisation (organic search engine results), pay per click advertising (on major search engines, Facebook, LinkedIn and Youtube) as well as social media. For more on how we utilise these different channels, please browse the rest of our website.
- Tracking / Active budget management
We highly recommend this service; each of our clients who adds tracking to their campaign is assigned a strategist whose sole mandate is to work with you and our team to grow your company’s profitability. (S)he monitors the numbers behind your campaign. For example, if a particular advertising medium is generating particularly strong return on investment, (s)he will make you aware of this and recommend a budget increase to grow the profits being generated through this channel. Similarly if a particular medium is losing money, we will investigate more closely to understand why and look to fix this. For more on our tracking / active budget management, please see this page of our site.
This combination of strong traffic flows to expertly optimised websites all of which is overseen by an experienced strategist who is tightly focussed on the numbers is an approach to online marketing that we feel is unrivalled and that is already delivering remarkable results for clients throughout Australia – see our testimonials page for what our existing clients say about us.
If you are interested in leveraging DPFOC’s proven system to grow your business, please contact us.