Our comprehensive service includes SEO, PPC, social and conversion optimisation making DPFOC a total 1 stop solution to all your internet marketing needs.
8
May 12
Interesting Online Reputation Management Development
As per this article from Google http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 they are experimenting with the concept of displaying the author’s name as well as a picture of him/her in the search results as well as a link “more by this author.” This has pretty substantial implications for online reputation management for individuals in that if someone searches for your name, you can have some of your best content feature at the top of search results with your name attributed to it. To get this set up, you will need a Google + profile! For those who have written off Google + as a dead duck, Google is increasingly requiring users to have a profile in order to avail of certain benefits and this is yet another example. What author or celebrity would not set up a Google + profile now that by so doing their content can be attributed to them in search results? Once your profile is set up, at the end of the page referenced above, you can link your profile to content published by you. Once done, all you need to do is add “by your name” at the end of each article. I have done this by linking posts made by me at dpfoc.com to my personal Google Plus profile. Look forward to checking back in a few days time to see if my blog posts are accompanied by my Google + profile image in search results.
So now all that remains for me to say is:
by Eddie O’ Driscoll
8
May 12
Target Key-phrases not on the Page?
For anyone who doubted the necessity to include target key-phrases on the target URL in the correct order, the below from Google should hopefully convince you! It is “one of the most fundamental signals used in search” so if your key-phrases are not on the page, you are fishing with no bait!
“Improvements to how search terms are scored in ranking. [launch codename "Bi02sw41"] One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.
2
May 12
Fascinating Google Review Meeting Video
Check out the level of detail Google engineers go to in order to help us out when we misspell a word in a search query with more than 10 words!
http://www.youtube.com/watch?feature=player_embedded&v=JtRJXnXgE-A
30
Apr 12
The Impact of Page Speed on Conversions
We have known for quite a while that the quicker a page downloads, the better it will rank all else being equal. There have also been several studies that prove an inverse correlation between page download speed and conversion rates ie as page download speed decreases, conversion rates increase. This morning I came across a very interesting graph that really reinforces this correlation.
28
Apr 12
DPFOC to present at ‘Harnessing the Power of the Internet’ UK Conference
UK IT Consultancy Supreme Systems is organising a conference for businesses serious about growth through technology. DPFOC UK Managing Director Eddie O’Driscoll has been invited to share insights, unravel some of the confusion about SEO, and show how Google Adwords can quickly start generating quality traffic to your website. For DPFOC to be invited to present at this event as an industry leader and authority on SEO and online marketing is quite a compliment to the research and learning, systems, processes and people that have been developed to deliver online marketing results for our clients globally.
Harnessing the Power of the Internet 2012
23
Apr 12
How Google Works…….in less than 8 minutes!
http://www.youtube.com/watch?feature=player_embedded&v=KyCYyoGusqs#!
3
Apr 12
DPFOC Facebook Training Course Ready To Go!
We’re delighted to announce that after months of development, research and refining, our “Facebook for Business” course is ready to go. The course is an a-z of how Facebook works and how businesses can leverage it to achieve business goals. The course is given on Skype by one of our social media experts who will answer any queries you have as the course progresses. For more details on this see the training section of our site.
27
Mar 12
Promoted Accounts and Tweets to Monetize Twitter
To date, Twitter’s user base has not been the most effective at generating cash. Twitter have taken the Zuckerberg approach that if they continue to grow the user base and work on enhancing the experience, then monetization will follow. Promoted tweets and promoted accounts are how Twitter intend to monetize the growing user base. The video above explains these concepts well.