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Check Out Our St Patrick’s Day Infographic!

With Irish government ministers travelling around the world and some of the world’s most famous monuments going green today, we thought we would bring it all together in the below infographic – hope you enjoy it!

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Are Your Remarketing Banner Adverts Performing?

Remarketing is a no-brainer; every company should be doing it. However, of late, we decided to test some different banner styles to see if we could increase our click through rates. Up to now, we have been using static images [...]

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The 3 Priorities of Google AdWords for 2014

On a recent call with our account manager at Google, I was advised that Google has told their AdWords support staff to focus on 3 key areas this year. These are: Attribution, Search Re-marketing and Export. So in this post, [...]

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Is Facebook in Terminal Decline?

There has been quite a lot of negativity about Facebook over the past few weeks. The two main problems for the site are that younger users are leaving “in their droves” and that businesses will stop advertising on the platform [...]

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Everything You Need to Know about Ireland’s EU/IMF Bailout

With Ireland leaving the EU/IMF bailout this Sunday, we thought it would be good to do an info-graphic looking back at why we needed it, who is paying for it, the winners, the losers and where to from here. Just [...]

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Successful Digital Marketing is like Beautiful Music!

The pace at which things change in digital marketing is breakneck. At DPFOC, we maintain a list of areas that we need to research and it only seems to be getting longer by the day as more and more developments [...]