I have said many times on this blog that the saying “half of my marketing budget works, I just don’t know which half” is out of date. With the more widespread availability of Google’s attribution model comparison tool, we can [...]
The End of the Search 7 Pack?
For years, a key part of local SEO has been the “7 pack.” This is the list of 7 businesses that generally appears quite highly in search results for searches with local intention. For example, a search on Google.ie for [...]
Hashtags for Facebook
Facebook has rolled out support for the hashtag heretofore only seen on Twitter. The rationale behind the move is to facilitate Facebook users to more easily follow all posts from across Facebook related to a particular topic. Up until now, [...]
Facebook Newsfeed Remarketing has arrived!
Remarketing is a tool that we have been using for quite some time for our own business and also for our clients. While up to now we have remarketed on Google’s display network, including YouTube and Facebook, we have always [...]
What Attribution Model Should I Use?
Companies that are serious about growing their business are embracing attribution in an effort to make more informed decisions about their marketing spend. However, once a company looks to step up its attribution efforts, one of the first questions that [...]
Is Google Authorship Important?
You may have noticed images of people appearing next to search results on Google with the text “by John Swan” written next to the image. This is effectively to communicate to you the searcher who the author of the page [...]
Is Banners Broker Gone?
About a year ago at this point, I met with a potential client of ours in an hotel in the midlands. We discussed how DPFOC may fit into his future plans. He was setting up a web design / online [...]
Learn from the Best Scientific Marketers
As technology continues to drive innovation in the marketing space, those companies that don’t embrace data based marketing will fall further behind those that do. In a report conducted by the Aberdeen Group, comparisons are made between best in class, [...]
Facebook Re-marketing in Action!
Was just browsing Facebook and an ad’ for DPFOC caught my eye! I forgot that our Facebook remarketing campaign has now gone live – pretty cool! If you’re interested in Facebook remarketing or on the Google Display network, give us [...]
Online Marketing is a lot like basketball!
I have been working a lot of late on tracking the sources of leads and sales. Knowing where your leads and sales come from is powerful information as once you know this, you can make better decisions in terms of [...]
