Winning traffic to a website takes time, money and effort. Once there, we must do all we can to convert this traffic. To this end, Google’s AB testing system is a very useful resource to test pages to see which one performs best in terms of achieving particular objectives eg visiting contact page. This tool is moving from the AdWords interface to Google Analytics in the content section marked as experiments. Looking forward to checking this out; on first glance, the new interface looks intuitive and easy to use.