Is Banners Broker Gone?
About a year ago at this point, I met with a potential client of ours in an hotel in the midlands. We discussed how DPFOC may fit into his future plans. He was setting up a web design / online [...]
Learn from the Best Scientific Marketers
As technology continues to drive innovation in the marketing space, those companies that don’t embrace data based marketing will fall further behind those that do. In a report conducted by the Aberdeen Group, comparisons are made between best in class, [...]
Is the Irish Economy Recovering?
My thinking on the economy usually is the same as when I go to play a football match on a bad pitch ie it’s the same for everyone, there’s nothing I can do about it so just focus on my [...]
National Newspapers of Ireland Body Demonstrates Total Lack of Online Understanding
It is no secret that the newspaper industry in Ireland and around the world is in a state of flux. The term “newspaper” itself is now almost out of date as most newspapers are read online; there is no physical [...]
Return on Advertising Investment
All too often I hear business owners say “we will use AdWords until our organic ranks improve and then we’ll turn it off.” This way of thinking is fundamentally flawed. AdWords, as with any form of advertising, either generates a [...]
Washington Post Social Reader
Over the past few weeks, I have seen with more regularity “x friend ready y article” on Washinton Post Social Reader on my Facebook news-feed. I had been meaning to check this out for a while so had a look [...]
Celtic Bookmakers Not At The Races
I noted with interest today that bookmaker William Hill announced a 6% rise in profits for the year 2010. This is a formidable achievement in the light of Celtic Bookmakers, one of Ireland’s leading bookmakers, going into administration and likely [...]
Removing the Veil of Anonymity Online
I was delighted to read about the ruling of a New York based judge who has ordered Google to reveal the identity of an anonymous person who posted defamatory content online. The anonymous source made unsubstantiated, derogatory claims about a [...]
Value Added Outsourcing
Fantastic to see a school in London leveraging low cost Indian expertise to improve the education that their students receive. Assigning UK based tutors directly to all students would be cost-prohibitive. This is a fantastic example of outsourcing in action [...]
Online Accounting and CRM
DPFOC is this weekend migrating all contacts and accounts info. from our old, offline system to our new, web-based system. After a lot of research, we have opted for Bright Pearl. www.brightpearl.co.uk. While a little more expensive than some of [...]
