Google Analytics

A First Look at Google’s Attribution Model Comparison Tool

A First Look at Google’s Attribution Model Comparison Tool

I have said many times on this blog that the saying “half of my marketing budget works, I just don’t know which half” is out of date. With the more widespread availability of Google’s attribution model comparison tool, we can [...]

What Attribution Model Should I Use?

What Attribution Model Should I Use?

Companies that are serious about growing their business are embracing attribution in an effort to make more informed decisions about their marketing spend. However, once a company looks to step up its attribution efforts, one of the first questions that [...]

Online Marketing is a lot like basketball!

I have been working a lot of late on tracking the sources of leads and sales. Knowing where your leads and sales come from is powerful information as once you know this, you can make better decisions in terms of [...]

Is your business tracking the source of every lead and sale?

If your business is not tracking the source of every lead and sale, it is IMPOSSIBLE to properly run your advertising campaigns. The below video explains how tracking and active budget management can drive your marketing endeavours forward.

AB Testing Moving to Google Analytics

AB Testing Moving to Google Analytics

Winning traffic to a website takes time, money and effort. Once there, we must do all we can to convert this traffic. To this end, Google’s AB testing system is a very useful resource to test pages to see which [...]

Multi-Channel Funnels in Google Analytics

There is no doubt that the new Google Analytics Interface is pretty amazing; improving on the previous interface which is intutive, insightful and easy to use, I thought, would be impossible but I was wrong. Perhaps one of the best [...]

Google In Page Analytics

Google In Page Analytics

I just got a bit of time to check out Google In Page Analytics. This is a new feature visbile from within your Google Analytics account. Go to the content section and you will find it there. While the content [...]

Nice Free Google Tool For Companies Expanding Overseas

Companies looking to expand typically consider two options. One is to start selling a broader range of products or services. A web design company could start offering SEO services, a pub could open a nightclub, a hotel could open a [...]

SEO India

Monitoring Effectiveness of Paid Keywords

There is no doubting the effectiveness of Google Adwords in the right hands. The ability to be at the very top of Google within minutes for ANY key-phrase, assuming you are willing to pay for the privilege, is powerful. However, if you [...]