Category Archives: Google Analytics

How to prevent SEMALT from crawling your website

  • By Eddie O' Driscoll
  • on May 22, 2014
  • in Google Analytics

We spend a lot of time analysing our clients’ Google Analytics accounts. We have started to observe with increasing regularity referral traffic to our clients’ sites from www.semalt.com See below a screenshot of an actual analytics referral traffic report. After investigating, we see that these are not human visitors originating from that site but rather […]

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A First Look at Google’s Attribution Model Comparison Tool

  • By Eddie O' Driscoll
  • on June 19, 2013
  • in Google Analytics

I have said many times on this blog that the saying “half of my marketing budget works, I just don’t know which half” is out of date. With the more widespread availability of Google’s attribution model comparison tool, we can gain greater visibility than ever before into where our sales and leads are coming from. […]

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What Attribution Model Should I Use?

  • By Eddie O' Driscoll
  • on May 19, 2013
  • in Google Analytics

Companies that are serious about growing their business are embracing attribution in an effort to make more informed decisions about their marketing spend. However, once a company looks to step up its attribution efforts, one of the first questions that it needs to ask is “what attribution model should I use?” For example, let’s suppose […]

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Online Marketing is a lot like basketball!

  • By Eddie O' Driscoll
  • on April 3, 2013
  • in Google Analytics

I have been working a lot of late on tracking the sources of leads and sales. Knowing where your leads and sales come from is powerful information as once you know this, you can make better decisions in terms of allocating your monthly spend. However, “last touch attribution” means that the last channel that the […]

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Is your business tracking the source of every lead and sale?

  • By Eddie O' Driscoll
  • on March 21, 2013
  • in Google Analytics

If your business is not tracking the source of every lead and sale, it is IMPOSSIBLE to properly run your advertising campaigns. The below video explains how tracking and active budget management can drive your marketing endeavours forward.

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