Facebook Re-marketing in Action!
Was just browsing Facebook and an ad’ for DPFOC caught my eye! I forgot that our Facebook remarketing campaign has now gone live – pretty cool! If you’re interested in Facebook remarketing or on the Google Display network, give us [...]
Facebook Re-marketing Update
When I heard that Facebook had a re-marketing offering, I was very excited. The prospect of being able to promote our business and those of our clients on Facebook to people who had previously visited our website seemed very interesting. [...]
Facebook Re-Marketing
Subscribers to this blog will have read my article a few weeks back on Google AdWords re-marketing In it, I describe re-marketing as the online equivalent of a follow up phone call. While, in general search advertising performs far better than [...]
Google AdWords Remarketing
Have you ever been browsing a website and noticed a display advert from a company that you know quite well, perhaps even one from which you have bought in the past? Maybe you thought to yourself, “that’s a bit of [...]
Does AdWords Really Work?
Does AdWords Really Work? The answer to this question depends on three metrics. These are the price paid per click, conversion rates and gross profit per conversion. If a business does not have a competitive advantage in one of these [...]
Interested in what the world’s most expensive clicks are?
If you think you’re paying a lot for clicks in your industry, check these out!
Limitation of Google AdWords Call Extension
I posted about a week ago that Google’s call extension whereby every time an advert appears, it is assigned a dynamic, traceable telephone number, would go a long way to helping businesses where conversions take place offline monitor the effectiveness [...]
Cost Per Call is Here!
The inability to accurately measure ROI on different marketing spends is a cause of frustration for most businesses. The phrases “half of my marketing budget works just I’m not sure which half!” comes to mind. Google’s latest initiative to give [...]
Google put custom geo-targeting in “sunset” mode.
Our PPC guys called me yesterday asking if I could help as they were having difficulty using custom geo-targeting for a new campaign we were setting up. On investigating, every time we tried to set a custom geo-target for a [...]
Broad Match Modifier
Anyone who manages Adwords accounts knows the ongoing conflict between having keyword match types loose enough to ensure no valuable impressions and clicks are missed and having them tight enough to ensure that traffic is relevant and targeted. Putting everything [...]
