Category Archives: PPC

Are Your Remarketing Banner Adverts Performing?

  • By Eddie O' Driscoll
  • on March 14, 2014
  • in PPC

Remarketing is a no-brainer; every company should be doing it. However, of late, we decided to test some different banner styles to see if we could increase our click through rates. Up to now, we have been using static images like the one below. We also experimented with animated banners using the free animated banner […]

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Facebook Newsfeed Remarketing has arrived!

  • By Eddie O' Driscoll
  • on May 30, 2013
  • in PPC

Remarketing is a tool that we have been using for quite some time for our own business and also for our clients. While up to now we have remarketed on Google’s display network, including YouTube and Facebook, we have always been somewhat frustrated by the low click through rates particularly on Facebook where adverts often […]

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Facebook Re-marketing in Action!

  • By Eddie O' Driscoll
  • on April 7, 2013
  • in PPC

Was just browsing Facebook and an ad’ for DPFOC caught my eye! I forgot that our Facebook remarketing campaign has now gone live – pretty cool! If you’re interested in Facebook remarketing or on the Google Display network, give us a call!

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Facebook Re-marketing Update

  • By Eddie O' Driscoll
  • on January 27, 2013
  • in PPC

When I heard that Facebook had a re-marketing offering, I was very excited. The prospect of being able to promote our business and those of our clients on Facebook to people who had previously visited our website seemed very interesting. Google’s re-marketing solution is something that we recommend to all clients as clicks are, by […]

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Facebook Re-Marketing

  • By Eddie O' Driscoll
  • on January 13, 2013
  • in PPC

Subscribers to this blog will have read my article a few weeks back on Google AdWords re-marketing In it, I describe re-marketing as the online equivalent of a follow up phone call. While, in general search advertising performs far better than display advertising, display advertising can still deliver strong ROI so should not be ignored altogether. […]

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Google AdWords Remarketing

  • By Eddie O' Driscoll
  • on December 11, 2012
  • in PPC

Have you ever been browsing a website and noticed a display advert from a company that you know quite well, perhaps even one from which you have bought in the past? Maybe you thought to yourself, “that’s a bit of a coincidence that I bought from this company and now they’re advertising on the same […]

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Does AdWords Really Work?

  • By Eddie O' Driscoll
  • on November 15, 2012
  • in PPC

Does AdWords Really Work?  The answer to this question depends on three metrics. These are the price paid per click, conversion rates and gross profit per conversion. If a business does not have a competitive advantage in one of these three areas, it cannot expect to make money from AdWords over the long run. Let’s […]

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Interested in what the world’s most expensive clicks are?

  • By Eddie O' Driscoll
  • on November 14, 2012
  • in PPC

If you think you’re paying a lot for clicks in your industry, check these out!

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Limitation of Google AdWords Call Extension

  • By Eddie O' Driscoll
  • on November 21, 2011
  • in PPC

I posted about a week ago that Google’s call extension whereby every time an advert appears, it is assigned a dynamic, traceable telephone number, would go a long way to helping businesses where conversions take place offline monitor the effectiveness of their AdWords efforts. However, on further investigation, the extension has pretty limited value. The […]

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Cost Per Call is Here!

  • By Eddie O' Driscoll
  • on November 10, 2011
  • in PPC

The inability to accurately measure ROI on different marketing spends is a cause of frustration for most businesses. The phrases “half of my marketing budget works just I’m not sure which half!” comes to mind. Google’s latest initiative to give AdWords advertisers greater visibility into offline conversions is what they call “Call Metrics” www.google.com/ads/innovations/callmetrics.html The […]

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