PPC

Are Your Remarketing Banner Adverts Performing?

Are Your Remarketing Banner Adverts Performing?

Remarketing is a no-brainer; every company should be doing it. However, of late, we decided to test some different banner styles to see if we could increase our click through rates. Up to now, we have been using static images [...]

Facebook Newsfeed Remarketing has arrived!

Facebook Newsfeed Remarketing has arrived!

Remarketing is a tool that we have been using for quite some time for our own business and also for our clients. While up to now we have remarketed on Google’s display network, including YouTube and Facebook, we have always [...]

Facebook Re-marketing in Action!

Facebook Re-marketing in Action!

Was just browsing Facebook and an ad’ for DPFOC caught my eye! I forgot that our Facebook remarketing campaign has now gone live – pretty cool! If you’re interested in Facebook remarketing or on the Google Display network, give us [...]

Facebook Re-marketing Update

When I heard that Facebook had a re-marketing offering, I was very excited. The prospect of being able to promote our business and those of our clients on Facebook to people who had previously visited our website seemed very interesting. [...]

Facebook Re-Marketing

Subscribers to this blog will have read my article a few weeks back on Google AdWords re-marketing In it, I describe re-marketing as the online equivalent of a follow up phone call. While, in general search advertising performs far better than [...]

Google AdWords Remarketing

Google AdWords Remarketing

Have you ever been browsing a website and noticed a display advert from a company that you know quite well, perhaps even one from which you have bought in the past? Maybe you thought to yourself, “that’s a bit of [...]

Does AdWords Really Work?

Does AdWords Really Work?  The answer to this question depends on three metrics. These are the price paid per click, conversion rates and gross profit per conversion. If a business does not have a competitive advantage in one of these [...]

Interested in what the world’s most expensive clicks are?

Interested in what the world’s most expensive clicks are?

If you think you’re paying a lot for clicks in your industry, check these out!

Limitation of Google AdWords Call Extension

I posted about a week ago that Google’s call extension whereby every time an advert appears, it is assigned a dynamic, traceable telephone number, would go a long way to helping businesses where conversions take place offline monitor the effectiveness [...]

Cost Per Call is Here!

The inability to accurately measure ROI on different marketing spends is a cause of frustration for most businesses. The phrases “half of my marketing budget works just I’m not sure which half!” comes to mind. Google’s latest initiative to give [...]