If you are going to spend money driving traffic to your website, you need to do everything that you can to maximize the number of these visitors who turn into paying customers. This makes sense as a website getting 1000 unique visitors per month will win an additional 20 clients each month or about 1 every working day by increasing conversions by 2%. Because of the undoubted importance of conversion optimization, many companies now offer consultancy in this area. As part of my research over the past few weeks, I have been reading many of the articles at http://unbounce.com/conversion-rate-optimization/50-awesome-posts-on-conversions/ My conclusion is that most participants in this area are not adding much value for their clients. In one of the videos http://www.thesaleslion.com/derek-halpren-wrong-debate-web-sidebar-design-conversions/  this guy takes over 5 minutes messing about to explain that if you have a world beating product/service, clients will flock to you. He seems to think this is some profound nugget of wisdom that he is imparting on the lucky attendees. I would caution anyone who has a website that they wish to improve conversion rates on, to firstly engage their own business know-how and common sense before paying a bombast consultant who will talk a lot and deliver very little – did this company need to pay this guy to take over 5 minutes to explain that good looking men attract women and companies with great products or services attract customers? As for any practical advice on how to become a great company, nothing.

I would suggest implementing the measures outlined in our simple guide http://www.dpfoc.com/conversion-optimisation.php will ensure most businesses see substantial reductions in bounce and increase in conversions. If you have implemented these and want to squeeze yet more conversions out of your existing traffic, then a consultant may be worth hiring but beware. Ensure that those you engage have delivered meaningful results for a lengthy list of companies and have the testimonials to back it up. We will soon be introducing our free conversion optimisation service so if you do want to talk to us about this, we’d be delighted to help.

Don’t get me wrong; maximizing conversions is vital just make sure the guy you engage can actually help you do that!

When a site starts to get significant traffic, a small increase in conversion rates can have a significant impact on revenue. Conversion optimisers pour over top content reports trying to understand why people are leaving the site at a certain point. One important distinction to understand, when analysing top content reports, is that between bounce rate and exit rate. Bounce rate referes to the percentage of people who landed on this page (this was the first page on the site that they visited) and then went on to visit no other page on the site. Exit rate on the other hand measures the percentage of all those users (both those who landed on the page and those who arrived after previously visiting other pages on the site) who went on to visit no other page on the site after this one. The difference is subtle but important. Obviously, the ideal page to have a high exit rate is the contact page as this indicates that people left the site only after getting your contact details.

Increasingly, of late, I have heard colleagues, clients and friends advise that they have made the switch from Firefox or IE to Chrome. My thinking is that, as SEO professionals, the plug-ins available for Firefox are amazing and so when working, analysing SERPs etc, I use Firefox but when browsing for fun Chrome is definitely my browser of choice purely for its speed. Anyone who has got used to using Chrome and then goes back to IE will find it slow and clunky by comparison. While more people now browse the net using Chrome than use Safari, at just over 5% of market share, it is still a bit off the incumbents in this space. However, on checking Analytics data for some of our clients, I have seen Chrome accounting for over 10% of traffic on occasions. As more people try out Chrome as they inevitably will with Google advertising this so heavily on and offline, experience its brilliant speed, Chrome will continue to gain market share.

SEO Company India

I was doing a bit of research this morning and came across this site: http://www.archive.org/web/web.php This site enables us to see historic versions of any website. I thought it would be interesting to see the earliest version of Google that they had on file and they have the very first one:

SEO India

They’ve come a long way from prototype stage!

SEO India

Amazingly, the interface has hardly changed in over a decade. The “soon to be much bigger” turned out to be quite prophetic!