Just finished reading a great article on Search Engine Land on Google Plus Your World. Google’s new initiative looks to harness data gathered from Google + to personalise results that those signed into a Google + account see. Currently, this is only active on Google.com but will be rolled out globally in time. The ability to, with the touch of a button, “unpersonalise” results is really great In feel because as Google has rolled out more and  ore customisation of results over the years, sometimes establishing what the actual results were by conducting a search yourself was nearly impossible. Deleting browsing history and cache was required and even then some personalisation was evident. For those in any doubt, this is more evidence that Google is going to push Google+ as aggressively as it legally can without breaching anti-trust laws. While Google+ now has over 100million users, I still am not sure why anyone would switch from Facebook. However, with Google throwing all of its resources behind Google + , ignoring it is not an option. However, companies only have so much money and so much time and need to allocate that time and money to where it’s going to get the greatest return. In my opinion, if a company has good strategies and monitoring of their Google, Facebook and Twitter campaigns, they are doing better than most. For now, getting stuck into Google+ may be a little premature until we see how successful they are in getting users to migrate from Facebook.

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