To insert a link with optimised anchor text firstly log in to the content management system for your blog which DPFOC will provide to you. Select “Add New” from the “Posts” drop down menu.
Once you have selected the desired anchor text, click on the link icon highlighted in red above. You will be prompted to insert the web-page that you want to link to. Make sure that you link to the most relevant web-page on your site which is not always the homepage.
That’s it – Simple as that!