Very often clients ask us to add some negative keywords / phrases to their account and want to apply these to all campaigns in the account. If the list of negative keywords / phrases is long and there are several campaigns, this is a very time consuming task when using Google Adwords online interface. Every negative needs to be individually added to each campaign.
However, if you download Adwords Editor http://www.google.com/intl/en/adwordseditor/ to your desktop, performing the exact same task takes literally a few seconds. For small accounts, the online interface is easy to use but for larger campaigns it can be a bit slow and cumbersome. Another example would be if you wanted to edit the destination URL for all ads in an adgroup, this would need to be done individually for each ad’. However, in editor, bulk actions can be performed. There are many, many other ways that managing your Adwords account in Editor as opposed to the online interface saves time and so for those with large campaigns, downloading and using this free tool is a must.
If you would like one of our Google Adwords Qualified Professionals to visit your premises anywhere in the UK to analyse your Adwords campaign, just give us call or drop us an e-mail and we’ll be delighted to meet you – we’ll even give you £75 FREE Adwords credit just for meeting us!!