8
Jan 12

Facebook Timeline Available to Everyone

posted by: Eddie O Driscoll category: Facebook, Social Media No Comments

All Facebook users can now use Facebook Timeline. This, as the name suggests, is a graphical, interactive representation of your life to date. It really is a remarkable tool and one that even in a world where everything online is free, one would actually pay for if there was a charge. If you’ve not already enabled it on your account, it’s worth checking out.

In other news, one of our clients has just launched a new website that enables businesses to advertise their business as being for sale totally free of charge. If you’re thinking of selling and heading for Barbados, be sure to check out the site: business for sale .ie

6
Jan 12

Great start to new year for DPFOC

posted by: Eddie O Driscoll category: SEO No Comments

We’re now on top of Google.ie for “seo services” to compliment our top ranks for “seo company” “seo companies” and many more. By any measure, we are now by far the largest and fastest growing SEO company operating in Ireland. We don’t intend to rest on our laurels. Rather, we are increasing our R and D spend and bringing more expertise into the company. This ongoing investment will ensure our clients continue to out-perform their rivals as DPFOC does its rivals.

22
Dec 11

Happy Christmas and a Prosperous New Year

posted by: Eddie O Driscoll category: DPFOC News No Comments

As 2011 draws to a close, we are reflecting on what was an incredible year by any standards for DPFOC. In the midst of challenging economic conditions, we have grown far more quickly than even our most ambitious forecasts would have suggested. This has been achieved due to the remarkable efforts of the team at DPFOC who everyday come to work with the genuine goal of being a profitability driver for our clients. By achieving this, more and more companies are choosing DPFOC as their online marketing partner. We look forward to 2012 when we will work equally hard to ensure that we are at the cutting edge of our field and constantly leveraging this expertise to the benefit of our clients.

On behalf of all at DPFOC, I would like to thank all of our clients for their support throughout the year and wish everyone of them a prosperous 2012.

11
Dec 11

Ro-Po means ROI on AdWords spend dramatically understated.

posted by: Eddie O Driscoll category: SEO No Comments

A study just released by a US based retail marketing firm shows that on average, for every $1 generated in online sales as a result of paid search advertising, $6 is generated in-store. Research online, purchase offline (Ro-Po) is the preferred means of buying for many people who gather information online and go to the shop armed with the information they need. The difficulty in tracking such sales often means that the true financial impact of paid search is understated. So, when analysing ROI on paid search campaigns, some efforts should be made to identify the Ro-Po revenue to ensure that informed decisions are made.

2
Dec 11

Yahoo Site Explorer Alternative

posted by: Eddie O Driscoll category: SEO No Comments

Anyone involved in SEO tends to rely on SEO Quake to do quick competitor analysis. It is a useful tool that makes ranking factors such as links to page, links to domain, domain age, presence of DMOZ, PR and more available for analysis right from within the SERP. However, the link data was fed from Yahoo Site Explorer and this was wound down last week meaning that link data on SEO Quake no longer works. However, there is a solution which Rahul Kharnokhya advised me of this morning – well done Rahul! In SEO Quake Preferences select “new” and paste the code:

[NAME]=Majestic SEO

[TITLE]=Maj SEO

http://api.majesticseo.com/getdomainstats.php?apikey=<enter API key here>&url={clean_domain}&exact=0

[URL_S]=https://www.majesticseo.com/search.php?folder=&q={clean_domain}

[REGEXP]=StatsRefDomains=”(\d+)”

This will add a new Majestic SEO icon to SEO Quake as circled below:

The number shown is the number of unique referring domains which is a far more important metric than total links. To get more data, click on the number and you will be redirected to Majestic SEO to see details such as total links, number of links from educational sites and more.

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21
Nov 11

Google Commerce Search 3.0

posted by: Eddie O Driscoll category: e-Commerce No Comments

Just watched a great webinar on Google Commerce Search.

Key takeaways are as follows:

  • Smartphones outsold desktop computers for the first time in Q4 2010 emphasising the need to “get mobile.”
  • 43% of all offline sales thought to have been researched online.
  • 70% of visitors to e-commerce sites use the site search facility.
  • Some online retailers are hitting double digit conversion rates.
  • Search as you type allied to instant results aims to bring the interactive experience available offline online – it is as if the site is talking to you!
  • Can be integrated with inventory management system to show local availability of products on the site.
  • Powerful merchandising tools available eg schedule special offers to run on certain dates for pre-defined periods well in advance.
  • Backend functionality facilitates customising results to highlight preferred products.
  • Babyage.com saw 34% increase in conversion rates. WoodCraft.com saw a 28% increase.

This latest update seems like a powerful solution and one that all e-tailers should seriously consider. We are in the process of updating our internal processes to ensure that we can help those e-tailers who decide to implement it.

SEO services

21
Nov 11

Limitation of Google AdWords Call Extension

posted by: Eddie O Driscoll category: PPC No Comments

I posted about a week ago that Google’s call extension whereby every time an advert appears, it is assigned a dynamic, traceable telephone number, would go a long way to helping businesses where conversions take place offline monitor the effectiveness of their AdWords efforts. However, on further investigation, the extension has pretty limited value. The reason for this is that when enabled, a dynamic number shows in the advert and if someone calls this number, it is routed through Google and so can be tracked. However, pretty much everyone will click on the ad as opposed to just calling the number listed in it. For those who do click on the ad’ and subsequently visit the contact page, they see the same number as everybody else. I had expected that there would be some means of feeding the dynamic number through to the website contact page thereby ensuring that the tracking ability is not lost for those who click on the ad’ but this is not the case. I am guessing that it is not beyond Google’s capability to offer this functionality and if they did, then this would be a powerful tool. In its current form where conversions can only be tracked for those who don’t click on the ad’ it has pretty limited use.

SEO Services

14
Nov 11

Do We Still Need Twitter?

posted by: Eddie O Driscoll category: Social Media No Comments

I just “subscribed” to public posts from Mark Zuckerberg on Facebook. So updates that he makes available to the public are available to me in the same way his Tweets are. If I can “subscribe” to Zuckerberg (and I presume soon to all major celebrities and public interest figures) directly from within Facebook, why would I bother logging into Twitter? Google + also offers this subscribe function. Am I missing something or does this essentially render Twitter redundant?

10
Nov 11

Cost Per Call is Here!

posted by: Eddie O Driscoll category: PPC, Uncategorized No Comments

The inability to accurately measure ROI on different marketing spends is a cause of frustration for most businesses. The phrases “half of my marketing budget works just I’m not sure which half!” comes to mind. Google’s latest initiative to give AdWords advertisers greater visibility into offline conversions is what they call “Call Metrics”

www.google.com/ads/innovations/callmetrics.html

The goal is to track those who call a business as a result of seeing an AdWords advert. Advertisers that set up call metrics in their AdWords account get greater visibility inot how many people call them having taken down a number from an advert or after using the click to call function. This works by assigning a dynamic Google telephone number to each advert. If someone calls it, it is directed through Google, who log the call and include in Analytics reports, before immediately forwarding to the advertisers specified number. While this is definitely a welcome initiative, it is somewhat limited in its value for most businesses. The reason for this is that  if the user clicks on the ad’ as most will before making a call, then the dynamic number is irrelevant as the number displayed on the site will be the number that gets called. I don’t think many people call a number direct from an ad “blind” without firstly visiting the website. However, those that do can now be tracked. We have enabled this on some client accounts and will monitor over coming days.

31
Oct 11

If You Can’t Join ‘em, Beat ‘em!

posted by: Eddie O Driscoll category: Uncategorized No Comments

Google seems to have taken the view that if they can’t buy Groupon, it will beat them at their own game with a beefed up Google Offers product. Earlier this year, after Google’s $6bn offer to buy Groupon was rejected, they launched their own deals site using their own sales force to source the deals. However, in what seems like a clever move, Google has taken this a step further and now is offering deals from 15 other deal websites on its site; it is a deal aggregator of sorts. So, by signing up to Google Offers, you get exposure to deals from a number of sites that you hitherto would have had to sign up to individually. This has to be a pretty unwelcome development for Groupon as it is currently in the middle of its IPO roadshow. No doubt many investors will justifiably be asking can Groupon survive in the face of this latest move from Google. Maybe Groupon will rue the day it didn’t sell out to Google as it has instead to compete with it which has to be a daunting prospect.

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