- By Eddie O' Driscoll
- on May 8, 2012
For anyone who doubted the necessity to include target key-phrases on the target URL in the correct order, the below from Google should hopefully convince you! It is “one of the most fundamental signals used in search” so if your key-phrases are not on the page, you are fishing with no bait!
“Improvements to how search terms are scored in ranking. [launch codename "Bi02sw41"] One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.