The Impact of Page Speed on Conversions
  • By Eddie O' Driscoll
  • on April 30, 2012
  • in e-Commerce

We have known for quite a while that the quicker a page downloads, the better it will rank all else being equal. There have also been several studies that prove an inverse correlation between page download speed and conversion rates ie as page download speed decreases, conversion rates increase. This morning I came across a very interesting graph that really reinforces this correlation.

by Eddie O’ Driscoll