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Benefits of Advertising on Facebook:

  • Adverts only appear to those that make up your target market
    • Target Engaged People:
      A limo hire company in London can show its adverts to people on Facebook who have recently changed their marital status to engaged and who live in London.
    • Target those with a birthday coming up:
      A pub in Dublin can show their adverts to people on Facebook who have a birthday within the next 7 days and who live in Dublin. A free, congratulatory bottle of Champagne can be offered to entice those who see the ad’.
    • Target those interested in cooking:
      If you sell cookery books, why not set up an ad’ that only shows to those who have listed cooking among their interests.
    • Target the self employed who work from home:
      If you provide serviced office solutions, why not display your ad’ to those who have described themselves as self employed and who work from home.

      • Facebook Advertising Consultancy Ireland

      The targeting is precise and ensures that your advert only shows to those predisposed to buying what you sell. Further you only pay for clicks to your website not for impressions of your advert.

      Facebook Marketing Consultant Ireland

      • Only Pay Per Click
        You only pay when someone clicks on your advert.
      • Lower cost per click:
        Less companies advertise on Facebook relative to those that advertise on Google. This means less people are bidding up the price of clicks and so costs per click at present are far lower than achievable on Google. This has to be weighed up against the fact that people on Google are usually further along the buying cycle and so will convert at higher rates.