Benefits of Advertising on LinkedIn:

• Adverts only appear to those that make up your target market
  While people tend to relax on Facebook, LinkedIn is more business oriented. This business professional demographic can be very effectively targeted on LinkedIn. Everyone adds their occupation, skill-sets and position within their company to their profile. So, showing adverts to sales directors of companies with more than 100 staff is possible for example.

LinkedIn Advertising Consultant, LinkedIn Marketing Consultancy Ireland

• Only Pay Per Click:
  You only pay when someone clicks on your advert.
• Lower cost per click:
  Less companies advertise on LinkedIn relative to those that advertise on Google. This means less people are bidding up the price of clicks and so costs per click at present are far lower than achievable on Google. This has to be weighed up against the fact that people on Google are usually further along the buying cycle and so will convert at higher rates.

LinkedIn Advertising Consultant, LinkedIn Marketing Consultancy Ireland