Our PPC Consultancy Service Ireland:

• Keyword Analysis: We will understand your business and identify the words and phrases that your target market is searching for and ensure these words are added to your campaign(s).

PPC Consultant, Google Adwords Consultancy Ireland

• Account Creation: We will set up a well structured, tidy account. Where necessary, we will create multiple campaigns with varied budgets and geo-targeting. All campaigns will have logical, themed ad-groups with appropriate destination pages.
• Account Maintenance:
  
  • Adding negative key-phrases
    We will add negative keywords to ensure that you don’t pay for irrelevant clicks.
  • Adding new key-phrases
    We will monitor the “opportunities” section of your account to identify opportunities to add more key-phrases that will generate more relevant clicks.
  • Managing match types
    Our preferred match type is modified broad match as this is loose enough not to be too restrictive and restrictive enough to ensure traffic is relevant and targeted.
  • Maximising your budget through paying the least for clicks:
    Tidy, well structured campaigns ensure that quality scores are high. Allied to this, we bid on long tail phrases where possible to lower the amount that you pay per click.

  PPC Consultant, Google Adwords Consultancy Ireland

  • Testing ad’ texts
    If our average position is good, we have lots of impressions but clicks on ad’s are low (low CTR), we will experiment with different ad’ texts to try to increase CTR.
  • Quality score supervision
    We monitor quality scores over time to ensure that they don’t slip.
  • Creating landing pages
    If necessary, we will create a new landing page for an ad-group. We will generate key-phrase rich copy also to further help quality.