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22 Jul 14
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Trust your SEO to a Google Certified Partner........There are only 6 in Ireland

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Search Engine Optimisation (SEO) is the process of improving the rank of a web page in the SERP (Search Engine Results Page) of targeted search engines for a set of identified key-phrases. It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. The three major search engines for which we optimise are Google, Yahoo and Bing. All three follow similar but different rules for ranking websites. In order to prevent webmasters (SEO agencies) from easily manipulating search results, they all issue only general guidelines as to the factors that they rely on when ranking web-pages. Due to its popularity, Google is the search engine to which we pay most attention. In short, SEO is about getting your target web-page to the top of your target search engine as quickly as possible in order to get people to click on your website.


A keyword is a word that the owner of a website anticipates that potential clients will type in a search engine if interested in his/her product or service. For example, an hotel may identify "hotels" as a keyword worth targeting. However, this is probably too vague and generic to be of any real use even if a good rank is achieved in search engines. Far more regularly identified are key-phrases. These are a combination of words that a website owner identifies as relevant to his product or service. For example "hotels Cork" or "3 star hotels galway".


Be sure to check out this document on keyword analysis: http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making

Choosing Keywords to target - 3 Criteria

The goal is to target keywords / key-phrases that satisfy three criteria.

  1. Relevance:
    The first criterion is that those who search for this key-phrase are likely to be interested in the content of the website that you are optimising. For example, those people who search for "bulk dogfood" are very likely to be interested in a website that sells bulk dog food online. There is no point ranking for this phrase unless you sell bulk dog food and your website clearly promotes this.
  2. Demand:
    The second criterion is that people must be actually searching for this key-phrase. For example, if someone were to search for "Bags of dogfood larger than 50kg" this person would also be relevant to the content of the online dog food sales website. However, as no one is searching for this key-phrase, ranking well for it is a waste of time. The goal is to identify relevant key-phrases for which there is demand (people searching for it on a regular basis).
    Google´s Keyword Planner tool gives an indication as to global and local monthly (country specific) search volumes (demand) for any key-phrase. The local results can be tailored for the country which you are targeting. The tool will analyse a website´s content and/or make key-phrase suggestions based on a certain theme or word depending as per your preference.
  3. Competition
    Pursuing a key-phrase that has too much competition relative to the resources that you have available for a campaign is the best way to squander your money. For example, if you are a small hotel in Dublin, you will inevitably want to rank for "hotels Dublin". However, every hotel is working on this phrase and so achieving a good rank for it will be a great challenge. If you are aware of this and sufficient resources are put in place, then of course you can target such competitive key-phrases. However, if the you need a quicker return on your investment, then a clever (Search Engine Optimisation) SEO executive will exploit key-phrases with less demand and less competition for which rank can quickly be achieved and so traffic. For example "3 star hotels dublin" has lower demand but by setting up a highly targeted page and building high quality links to this page, a high rank can be quickly achieved and so traffic.
    When doing key-phrase analysis, you should always look for the quickest route to positive ROI on SEO spends. The overarching principles here are to pick the battles that you can win quickly and that a large percentage of small demand is more valuable to a client than no percentage of high demand.

On-Page SEO

On-page SEO relates to the factors on the web page itself that determine its rank in search engines. Once you have finalised the list of target key-phrases and target URLs, you should conduct an on-page audit and prepare a list of on-page recommendations based on this audit. This work includes meta tag writing, page content creation, page download speed optimisation, sitemap creation and much more.

Off-Page SEO

The on page factors above are crucial in signalling to the search engines the keywords and phrases that matter to a particular web-page. However, many pages on the Internet will be very similar from an on-page point of view. For example, if two companies create a webpage to promote the key-phrase "dentist dublin," both pages will likely have pretty much identical content assuming both companies are proficient in SEO. Accordingly, off-page factors are used by search engines to decide which page should rank highest. Off-page factors include how old the domain is, how many other websites on the Internet link to it, what is the reputation of the website, Google+ Local (Google Places) listings and more. The most important off-page factor by far for Google is the number and quality of links from other websites that a domain / web-page has.


Links are by far the most important SEO metric. Google affords so much weight to links as they are the most challenging metric to game / manipulate. A link from one website to another is interpreted as a vote for the website to which the link points from the website on which the link sits (host site). The higher the quality of the host site (which in turn depends on how many sites link to it), the more valuable the link is. Google´s rationale is that the best websites create online buzz ie people talk about them on blogs, on social media sites, online forums and in the process link to the site. Poor websites go unnoticed and so get no links. So, Google´s advice on how to get links is to create such compelling content that people take notice and so link to it. Content that is so strong that it attracts links is referred to as link bait.


We build only high quality, editorial links ie links that Google values. We know that one strong, editorial link will help your website’s rank whereas lots of low quality links will expose your site to being penalised by Google. To get high quality links, we generate compelling, genuinely interesting content and then reach out to the relevant bloggers and publishers in your industry. To see some of the content that we have produced, please see the web design section of our website.
If you have any questions at all on SEO, please contact us and we will be delighted to help however we can.

We Have Achieved Top 3 Rankings
For Thousands of Key-phrases For Hundreds of Irish Companies
Key Phrase Website Search Engine Rank
seo Corkwww.dpfoc.com/irelandwww.google.ie3
seo company Corkwww.dpfoc.com/irelandwww.google.ie2
Seo services Corkwww.dpfoc.com/irelandwww.google.ie2
Orla Kiely Bagswww.kilkennyshop.comwww.google.ie2
Orla Kiely Bags for Salewww.kilkennyshop.comwww.google.ie1
Orla Kiely Handbags for Salewww.kilkennyshop.comwww.google.ie1
Orla Kiely Bags Salewww.kilkennyshop.comwww.google.ie1
Enniscrone hotelwww.theoceansandshotel.iewww.google.ie2
Loss Assessors Dublinwww.balcombes.iewww.google.ie2
hotel Enniscronewww.theoceansandshotel.iewww.google.ie1
cloud telephony servicewww.speechpath.iewww.google.ie2
cloud telephony serviceswww.speechpath.iewww.google.ie2
interior architects dublinwww.cantrellcrowley.comwww.google.ie1
architects dublinwww.cantrellcrowley.comwww.google.ie2
Driving lessons coolockwww.ingear.iewww.google.ie1
Engagement Ringswww.perfectring.iewww.google.ie1
Killarney hotelswww.killarneyhotels.iewww.google.ie1
Home Brewwww.homebrewwest.iewww.google.ie2
Home Brew Irelandwww.homebrewwest.iewww.google.ie2
Homebrew Irelandwww.homebrewwest.iewww.google.ie2
Wine Making Kitswww.homebrewwest.iewww.google.ie1
Wine Making Equipmentwww.homebrewwest.iewww.google.ie1
newbridge silverware shopwww.kilkennyshop.comwww.google.ie2
hotels enniscronewww.theoceansandshotel.iewww.google.ie2
stable doors for salewww.crowesawmills.iewww.google.ie3
driving lessons santrywww.ingear.iewww.google.ie3
engagement rings dublinwww.perfectring.iewww.google.ie1
engagement rings irelandwww.perfectring.iewww.google.ie1
beer making kitwww.homebrewwest.iewww.google.ie2
beer brewing kitwww.homebrewwest.iewww.google.ie2
Driving lessons santrywww.ingear.ie/www.google.ie3
property agents corkwww.rose-property.comwww.google.ie1
Property Management Corkwww.rose-property.comwww.google.ie3
Property Management Companies Corkwww.rose-property.comwww.google.ie3
virtual offices dublinwww.dublinofficecentre.iewww.google.ie2
dublin virtual officewww.dublinofficecentre.iewww.google.ie2
driving lessons rahenywww.ingear.iewww.google.ie3
driving lessons howthwww.ingear.iewww.google.ie2
seo companies corkwww.dpfoc.com/irelandwww.google.ie3
antique engagement rings irelandwww.perfectring.iewww.google.ie1
white gold engagement rings irelandwww.perfectring.iewww.google.ie1
antique engagement ringswww.perfectring.iewww.google.ie1
antique ringswww.perfectring.iewww.google.ie3
eternity ring irelandwww.perfectring.iewww.google.ie3
philmac irelandwww.southcoastsales.comwww.google.ie1
induction lightingwww.adattsi.comwww.google.ie3
larch timber irelandwww.crowesawmills.iewww.google.ie2
apartment block cleaning dublinwww.cleanscape.iewww.google.ie3
driving lessons baldoylewww.ingear.iewww.google.ie2
driving lessons north dublinwww.ingear.iewww.google.ie3
enniscrone hotelswww.theoceansandshotel.iewww.google.ie3
orla kiely handbagswww.kilkennyshop.comwww.google.ie2
security businesswww.mcmsecurity.comwww.google.ie2
probate solicitorswww.thomasbarrysolicitors.iewww.google.ie3
sms marketingwww.neonsms.iewww.google.ie1
sms marketing irelandwww.neonsms.iewww.google.ie1
text marketingwww.neonsms.iewww.google.ie1
business smswww.neonsms.iewww.google.ie3
wine kitswww.homebrewwest.iewww.google.ie1
microbrewery equipmentwww.homebrewwest.iewww.google.ie2
beer kitswww.homebrewwest.iewww.google.ie2
wine kits irelandwww.homebrewwest.iewww.google.ie3
cork estate agentswww.rose-property.comwww.google.ie2
estate agents corkwww.rose-property.comwww.google.ie2
irish mohair throwswww.avoca.iewww.google.ie1
cashmere blend throwwww.avoca.iewww.google.ie1
irish knit scarveswww.avoca.iewww.google.ie1
irish made scarveswww.avoca.iewww.google.ie1
irish tea setswww.avoca.iewww.google.ie1
lambswool throwswww.avoca.iewww.google.ie1
hot water bottle irelandwww.avoca.iewww.google.ie1
mohair throwwww.avoca.iewww.google.ie1
irish knitted hatswww.avoca.iewww.google.ie1
wool blanketswww.avoca.iewww.google.ie1
irish scarveswww.avoca.iewww.google.ie2
irish wool blanketswww.avoca.iewww.google.ie2
irish blanketswww.avoca.iewww.google.ie2
wool blankets irelandwww.avoca.iewww.google.ie2
blankets irelandwww.avoca.iewww.google.ie2
tea sets irelandwww.avoca.iewww.google.ie2
irish hot water bottlewww.avoca.iewww.google.ie2
scarves onlinewww.avoca.iewww.google.ie3
handmade sockswww.avoca.iewww.google.ie3
irish baby blanketswww.avoca.iewww.google.ie3
wool throwswww.avoca.iewww.google.ie3
office shredderwww.needa.iewww.google.ie2
office shredderswww.needa.iewww.google.ie3
irish farmers journalwww.farmersjournal.iewww.google.ie1
farmers journalwww.farmersjournal.iewww.google.ie1
farmer journalwww.farmersjournal.iewww.google.ie1
farm news irelandwww.farmersjournal.iewww.google.ie2
irish farming newswww.farmersjournal.iewww.google.ie2
farming news irelandwww.farmersjournal.iewww.google.ie2
farm newswww.farmersjournal.iewww.google.ie3
farmers in irelandwww.farmersjournal.iewww.google.ie3
farming newswww.farmersjournal.iewww.google.ie3
What our clients Say..
Written Testimonials

We were skeptical about handing over design, development and ongoing marketing of our new site to DPFOC as their technical staff are in India and we are based in Dublin. However, Eddie O’ Driscoll (Irish based sales exec) came to our office, got us set up on Skype and we quickly realised that Skype and screen-sharing made communication with the team in India very easy. We are delighted with our site but more importantly with our rank in Google for our target key-phrases. Our site sits proudly on top of Google.ie for our most important key-phrases “security company, ”security services” and dozens others all of which send steady traffic flows to our site which in turn lead to new business. I am happy to recommend DPFOC to any company looking for a high quality web design and SEO company.Larry Maguire,
Marketing Manager MCM Security,
Dublin, Ireland, www.mcmsecurity.com

Home Care Plus identified Google as a key marketing channel for our business from day one. Having been shown by Eddie O’ Driscoll how to use the Google Adwords Keyword tool, I quickly realised that there were a lot of people searching for “home care” and various other related services in Google.ie each month. Our goal was simple: build an impressive site and get it as quickly as possible to the top of Google to get our offering in front of as many potential clients as possible. I am delighted to report that our site currently sits in top 3 of Google.ie for pretty much all target key-phrases "home care" "home help" and "home assistance". Our experience with DPFOC is that they keep their promises and are a pleasure to deal with – I am happy to recommend them.Michael Harty,
MD Home Care Plus,
Dublin, Ireland, www.homecareplus.ie

DPFOC has consistently proved its ability to get our target key-phrases ranking highly in short periods of time. We are very happy with the results delivered to date and so happy to provide a testimonial for DPFOC.Dr Paul Munsanje,
Director Amara,
Nationwide, Ireland, www.amara.ie

If I compare the traffic to my website for the 8 months that DPFOC have been working on my site to the previous 8 months, traffic is up by 174%. This is because my site is in top spot for 2 of my most important phrases on Google and is in top 5 rank for 5 other phrases. I am a results oriented person and DPFOC delivers results; I am happy to recommend DPFOC to any company looking to grow visitors to their website.Andrzej Ochenkowski,
MD AOK Insulation,
Cork, Ireland, www.aokinsulation.ie

Before signing with DPFOC, my website was getting very little traffic. After 3 months with them, my site is now in a top 3 rank on Google.ie for all my most important key-phrases. I now get around 30 new visitors to the site each day. This has resulted in a lot more enquiries and a return on investment many times what I pay DPFOC each month. Choosing DPFOC has been a really great choice for me and I am happy to recommend them to any company that wishes to get more targeted traffic to their website.Noel Condon,
Proprietor DCT,
Limerick, Ireland, www.DCT.ie

DPFOC exceeded our expectations by getting our site into position 1 for a lot of our target phrases. They have kept their commitments and ranks continue to improve. We are delighted we chose DPFOC and happy to recommend them.Philip Wallnutt,
Corium Direct,
Dublin, Ireland, www.coriumdirect.ie

I took DPFOC on to improve the rank of our website. When they took over the site, it was not ranking anywhere within the top ten pages of Google.ie for any of our key-phrases. Now, we are on top of Google.ie for "printing Cork"¯ and in top 3 positions for other phrases like "printing company Cork"¯ and "printers Cork. "They did precisely what they said they'd do – hard to argue with that. I am happy to provide this testimonial for them.Norman Coleman,
Director Cola Design,
Cork, Ireland, www.coladesign.ie

When I got involved with DPFOC in March 2012 my website was not ranking on the Google searches for any of my important key-phrases. Now, 5 months later, my top 5 phrases are at Rank 1 and my other phrases are all in the Top 5 ranking. I notice a considerable increase in relevant enquiries via the website and the new business gained more than pays for my investment in SEO. I would highly recommend DPFOC to other businesses.Daniel Dwyer,
Proprietor Top Grade Roofing,
Dublin, Ireland, www.topgraderoofing.ie

DPFOC has out preformed our expectations and achieved our objectives in a fraction of the time we anticipated. For us, it was a very smooth interaction and the results speak for themselves. In the addition, we found all members of the team most helpful, professional, courteous and highly competent. We have no hesitation in recommending DPFOC to any potential clients as they continue to exceed expectations. We wish the company continued success and hopefully the recognition your commitment to customer services, deserves.Maureen Cuddihy,
Partner Mullins Cuddihy & Associates,
Dublin, Ireland, www.mullinscuddihy.com

Perfectring.ie is a new website which showcases engagement rings from jewellers across Ireland. As we are an on-line business, the need for high volumes of traffic was essential for the website to succeed. While I had a basic knowledge in SEO I found the flexibility of DFPOC very impressive. I was provided with a listing of the key words I should focus on based on the terms people use most often. No only do they work on the SEO of the website, they can also recommend and implement improvements which has resulted in my website increasing our Google rankings further. I find their professionalism and flexibility second to none and would highly recommend DPFOC to any company looking for a greater presence online.Martin Commins,
Director Perfect Ring Limited,
Dublin, Ireland, www.perfectring.ie

Davitt Corporate Partners Ltd is Ireland´s leading organisational psychology consultancy and, as such, our business was primarily driven by word of mouth. I have always been sceptical of SEO companies that claimed to be able to get you onto the first page of Google but one day I decided to give DPFOC a call and I am extremely happy that I did. All our key phrases were ranking outside the top 100 and within a matter of weeks, some were already near the top spot. All the key phrases DPFOC have worked on to date are on page 1 and half of those are ranked in the top 3, with several at number 1. We have seen a significant increase in the number of calls we are receiving and enquires through our website and many of those have turned into new business. I cannot recommend DPFOC highly enough.David Keane,
Director DavittCorporatePartners,
Dublin, Ireland, www.davittcorporatepartners.com

Since engaging DPFOC, we have seen our ranks for all our target key-phrases improve substantially. We are very happy with this.Audrey McEniff,
General Manager Holyrood Hotel,
Donegal, Ireland, www.holyroodhotel.com

Since DPFOC took over our website, our ranks have steadily improved and now we´re in top 3 position for pretty much all of our target key-words which is hard to argue with. I find DPFOC staff to be very professional, friendly and genuinely interested in getting more traffic to our site. I´m very happy to recommend DPFOC to anyone looking to get more traffic to their website.Brian Mc Eniff,
Proprietor The Great Northern Hotel,
Donegal, Ireland, www.greatnorthernhotel.com

I can't speak highly enough of DPFOC. Our site is in top spot for most of our target key-phrases and our call volume is up 230%. The money I spend with DPFOC monthly is a drop in the ocean compared to the value of the clients that come through the site each week. I recommend them to everyone in business who I meet. In my opinion, they are by a million miles the best SEO company in Ireland.John Casey,
MD Casey Fencing,
Cork, Ireland, www.caseyfencingservices.com

Since engaging DPFOC, we´ve seen our ranks improve substantially. We´re in position 1 or 2 for all our phrases – hard to argue with that!Colin Clarke,
MD Clarke Electrical,
Dublin, Ireland, www.clarkeelectrical.ie

Since we went with DPFOC, our ranks have improved substantially. We're continuously adding new phrases to target and all are ranking in top 3 positions. We're very happy with DPFOC.Paul Murphy,
Proprietor InGear,
Dublin, Ireland, www.ingear.ie

When DPFOC took over our website, none of our target key-phrases were ranking in the top 100 results. Now, we're on page 1 for everything and top 5 for most phrases. We're very happy with DPFOC.Niall Devine,
MD National Appliance Repairs,
Nationwide, Ireland, www.nationalappliancerepairs.ie

We rely on DPFOC to manage the SEO and PPC (Google AdWords) work for our two websites http://www.thebeacon.com/ and http://www.themorgan.com/ . Our experience with DPFOC is that they are tightly focussed on driving the maximum number of conversions at the lowest possible cost per acquisition. Their efforts continue to drive up conversions and down the cost per conversion. I'm happy to recommend them.Cloe Egan,
Head of online strategy The Beacon Hotel & The Morgan Hotel Dublin,
Dublin, Ireland, www.TheBeacon.com

My website is in top spot for all the phrases I advised DPFOC that I wanted to target. I am quite well informed about SEO so I know what are the most valuable phrases and these are now all in top spot – DPFOC has far exceeded my expectations and as I am in top spot for every phrase it would seem DPFOC is the best SEO company operating in Ireland.Conor McCarthy,
Managing Director Precious Petals,
Dublin, Ireland, www.preciouspetals.ie

I'm top of Google.ie for "skip hire Dublin" which is the most searched for phrase in my industry. This rank alone drives visitors and business to me every day. DPFOC also advise me on my PPC and this also sends me visitors and new clients every day. I can't recommend DPFOC highly enough in terms of the quality of the service and the value for money.Tommy Murphy,
Proprietor Pay Less Skip Hire,
Dublin, Ireland, www.paylessskiphire.ie

We know that when people are searching for a cleaning company either for business or personally that Google is their first port of call. We knew that to reach these people, we needed to get our site onto page 1 of Google and as high up on page 1 as possible as quickly as possible. We decided to try DPFOC as they have a lengthy list of results achieved for other companies and a lengthy list of testimonials so this track record assured us that they were likely to do a good job. We are delighted to report that they have done just that as our site is now on page 1 of Google.ie and still climbing for all our target phrases. Being in top spot for the phrases "house cleaning"¯ and "house cleaning Dublin"¯ is a really great boost for us. We are more than happy to recommend DPFOC as they have done a great job for us and ranks keep improving every month.Dermot Guckin,
Marketing Manager Maud's Home Care,
Dublin, Ireland, www.housecleaning.ie

We have been with DPFOC now for over two years. In that time, we have seen substantial rank improvements and traffic growth to our site www.cleanscape.ie . Our traffic this year is up 75% compared to the same period last year. Every day new clients find us on Google and this generates steady flows of new business for us. The ROI that we generate on our monthly spend with DPFOC is fantastic and so we have stayed with them for as long as we have. If you are interested in winning more business for your company then I highly recommend DPFOC.James Murphy,
Proprietor Cleanscape,
Dublin, Ireland, www.cleanscape.ie

Our site is on page one for all of our target phrases and in top 3 for most and this happened far quicker than we would have expected. DPFOC staff are professional, courteous and always revert almost immediately with any query that we have. I am very happy to recommend DPFOC to any company looking to market their business on Google.Mark McGarvey,
Marketing Manager Cheap Storage,
Dublin, Ireland, www.cheapstorage.ie

I know a bit about SEO myself as have researched over the years. I had been getting some good results but needed an extra push to get right up the rankings. DPFOC's expertise and sheer manpower provided that push and now my site is top for many of my target phrases and the rest are climbing steadily. I'm happy to recommend DPFOC to anyone looking for a hard working, well informed, conscientious SEO provider.Barry Rice,
Head of Online Marketing Trade Shutters Ltd,
Dublin, Ireland, www.tradeshutters.ie

It's nice to deal with a company that is setting new standards of service as far as I can tell. I will recommend you every chance I get, thanks for all your help thus far.Peter Delaney,
Director Able Plus,
Dublin, Ireland, www.ableplus.ie

We engaged DPFOC to optimise our website for our most important key-phrases like "damp proofing"¯ "rising damp solutions"¯ "woodworm"¯ and many more. Pretty much all the key-phrases are in top 3 of Google.ie with many in top spot. We find DPFOC to be honest, hard working, professional and most importantly deliver great results. We are happy to provide a testimonial for them.Peter Woods,
Director Pro-Tech,
Dublin, Ireland, www.pro-tech.ie

Rockwood Business Centre is a busy serviced office facility. We constantly have new tenants as well as a steady stream of virtual office clients. We needed a company that could look after accounts for the business to include invoicing (rent and telephone), bank reconciliation and accounts receivable. We wanted all data online so we could extract various KPIs in real time. DPFOC recommended www.brightpearl.co.uk as an online accounting system with fully integrated CRM. We went with this and are delighted with how the relationship has turned out. DPFOC staff are professional, conscientious and handle the accounts function smoothly for us. I am happy to recommend DPFOC as a reliable & professional company.Brian Woods,
MD Rockwood Business Centre,
Dublin, Ireland, www.rockwoodbc.ie

We used DPFOC to build our new website www.shannonsidegalv.com – we are very happy with the website and happy to provide a testimonial for DPFOC.Todd Fitzgerald,
Shannonside Galvanizing,
Limerick, Ireland, www.shannonsidegalv.com

To be honest, when we initially got a call from India we were a bit dubious as we have never dealt with anyone there before. However, we then spoke to Andy Callanan in Ireland and he explained everything to us. We checked out DPFOC's site and saw that they had a lengthy list of testimonials and a very strong track record so we said we'd give them a shot. We are absolutely delighted that we did. They 100% exceeded our expectations. They are courteous, responsive, knowledgeable and get results. As I've said to Andy already, I recommend DPFOC to everyone that asks me how did we get such good results for our website.Derrick Healy,
The Art Team,
Dublin, Ireland, www.theartteam.ie

I took DPFOC on to improve the rank of our website. When they took over the site, it was not ranking anywhere within the top ten pages of Google.ie for any of our key-phrases. Now, we are on top of Google.ie for "printing Cork"¯ and in top 3 positions for other phrases like "printing company Cork"¯ and "printers Cork."¯ They did precisely what they said they'd do – hard to argue with that. I'm happy to provide this testimonial for them.Norman Coleman,
Cola Design,
Cork, Ireland, www.coladesign.ie