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19 May 13
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SEO Simplified Guide :

In this section of our website, we provide a simplified overview of the "need to know" elements of SEO. While our internal SEO manual and literature runs to over 1000 pages, below we have included a beginner´s guide that will help you to understand the SEO space a little better. Advanced readers will find this quite basic but we hope that SEO novices will find this to be a useful resource.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of improving the rank of a web page in the SERP (Search Engine Results Page) of targeted search engines for a set of identified key-phrases. It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. The three major search engines for which we optimise are Google, Yahoo and Bing. All three follow similar but different rules for ranking websites. In order to prevent webmasters (SEO agencies) from easily manipulating search results, they all issue only general guidelines as to the factors that they rely on when ranking web-pages. Due to its popularity, Google is the search engine which we pay closest attention to. In short, SEO is about getting your target web-page to the top of your target search engine as quickly as possible in order to get people to click on your website.

What is a Keyword / Key Phrase?

A keyword is a word that the owner of a website anticipates that potential clients will type in a search engine if interested in his/her product or service. For example, a web design company may identify "website" as a keyword worth targeting. However, this is probably too vague and generic to be of any real use even if a good rank is achieved in search engines. Far more regularly identified are key-phrases. These are a combination of words that a website owner identifies as relevant to his product or service. For example "outsource web design" or "outsource website design."

Keyword or Key-Phrase Analysis:

Be sure to check out this document on keyword analysis: http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making

Choosing Keywords to target ­ 3 Criteria
The goal is to target keywords / key-phrases that satisfy three criteria.

  1. Relevance:
    The first criterion is that those who search for this key-phrase are likely to be interested in the content of the website that you are optimising. For example, those people who search for "bulk dogfood" are very likely to be interested in a website that sells bulk dog food online. There is no point ranking for this phrase unless you sell bulk dog food and your website clearly promotes this.
  2. Demand:
    The second criterion is that people must be actually searching for this key-phrase. For example, if someone were to search for "Bags of dogfood larger than 50kg" this person would also be relevant to the content of the online dog food sales website. However, as no one is searching for this key-phrase, ranking well for it is a waste of time. The goal is to identify relevant key-phrases for which there is demand(people searching for it on a regular basis).
    Google´s Keyword Adwords tool gives an indication as to global and local monthly (country specific) search volumes (demand) for any key-phrase. The local results can be tailored for the country which you are targeting. The tool will analyse a website´s content and/or make key-phrase suggestions based on a certain theme or word depending as per your preference.https://adwords.google.co.uk/select/KeywordToolExternal This is a vital tool when performing key-phrase analysis.
  3. Competition Pursuing a key-phrase that has too much competition relative to the resources that you have available for a campaign is the best way to squander your money. For example, if you are a web design agency in London, you will inevitably want to rank for "web design London." However, every web design agency is working on this phrase and so achieving a good rank for it will be a great challenge. If you are aware of this and sufficient resources are put in place, then of course you can target such competitive key-phrases. However, if the you need a quicker return on your investment, then a clever SEO executive will exploit key-phrases with less demand and less competition for which rank can quickly be achieved and so traffic. For example "flash web design London" has very low demand but by setting up a highly targeted page and build links to this page, a high rank can be quickly achieved and so traffic. Assuming the landing page and website is good, this phrase will win you some new flash website projects each month and so you are now generating a positive return on your SEO spend. At this point, you can identify another phrase, perhaps "best web design London." Again, a highly targeted page can be set up for this phrase and rank again quickly achieved. Traffic from this phrase now supplements traffic from the flash phrase and ROI increases. Perhaps now it might be an idea to begin the lengthy process of trying to rank for the key-phrase "web design London" as the money being invested by the client now is a fraction of the profit generated from the two initial phrases each month. When doing key-phrase analysis, you should always look for the quickest route to positive ROI on SEO spends. The overarching principles here are to pick the battles that you can win quickly and that a large percentage of small demand is more valuable to a client than no percentage of high demand.

Onpage SEO:

On-page SEO relates to the factors on the web page itself that determine its rank in search engines. Once you have finalised the list of target key-phrases and target URLs, you should conduct an on-page audit and prepare a list of on-page recommendations based on this audit. This work includes meta tag writing, page content creation, page download speed optimisation, sitemap creation and much more.

Off Page SEO:

The on page factors above are crucial in signalling to the search engines the keywords and phrases that matter to a particular web-page. However, many pages on the Internet will be very similar from an on-page point of view. For example, if two companies create a webpage to promote the key-phrase "dentist dublin," both pages will likely have pretty much identical content assuming both companies are proficient in SEO. Accordingly, off-page factors are used by search engines to decide which page should rank highest.Offpage factors include how old the domain is, how many other websites on the Internet link to it, what is the reputation of the website, Google+ Local (Google Places) listings and more. The most important offpage factor by far for Google is the number and quality of links from other websites that a domain / web-page has.

Link Building / Link Earning

Links are by far the most important SEO metric. Google affords so much weight to links as they are the most challenging metric to game / manipulate. A link from one website to another is interpreted as a vote for the website to which the link points from the website on which the link sits (host site). The higher the quality of the host site (which in turn depends on how many sites link to it), the morevaluable the link is. Google´s rationale is that the best websites create online buzz ie people talk about them on blogs, on social media sites, online forums and in the process link to the site. Poor websites go unnoticed and so get no links. So, Google´s advice on how to get links is to create such compelling content that people take notice and so link to it. Content that is so strong that it attracts links is referred to as link bate. DPFOC invest heavily in researching link-building techniques for our clients.

If you have any questions at all on SEO, please contact us and we will be delighted to help however we can.

We Have Achieved Top 3 Rankings
For Thousands of Key-phrases For Hundreds of Irish Companies
Key Phrase Website Search Engine Rank
Driving lessons drumcondrawww.ingear.iewww.google.ie3
Driving lessons coolockwww.ingear.iewww.google.ie1
Enniscrone hotelwww.theoceansandshotel.iewww.google.ie1
employment law solicitorswww.sor-solicitors.iewww.google.ie2
employment solicitors dublinwww.sor-solicitors.iewww.google.ie1
employment law solicitors dublinwww.sor-solicitors.iewww.google.ie1
employment lawyerwww.sor-solicitors.iewww.google.ie1
Loss Assessorwww.balcombes.iewww.google.ie1
Loss Assessorswww.balcombes.iewww.google.ie1
Loss Adjusterswww.balcombes.iewww.google.ie1
Loss Assessors Irelandwww.balcombes.iewww.google.ie1
Fire Damagedwww.balcombes.iewww.google.ie2
Exterior Shutterswww.shutterco.iewww.google.ie1
Fencing Limerickwww.caseyfencingservices.comwww.google.ie2
Fencing Kerrywww.caseyfencingservices.comwww.google.ie3
Virtual Offices Dublinwww.dublinofficecentre.iewww.google.ie1
Roadside assistancewww.breakdowncover.iewww.google.ie1
incontinence padswww.coriumdirect.iewww.google.ie3
Car Excess Insurancewww.carhireexcess.iewww.google.ie1
Car Hire Excesswww.carhireexcess.iewww.google.ie1
Car Hire Insurancewww.carhireexcess.iewww.google.ie2
Phone insurancewww.gadgetinsurance.iewww.google.ie1
adult nappieswww.coriumdirect.iewww.google.ie2
bed protectionwww.coriumdirect.iewww.google.ie2
Timber fencingwww.crowesawmills.iewww.google.ie1
Seo Companies Dublinwww.dpfoc.com/irelandwww.google.ie3
seo Corkwww.dpfoc.com/irelandwww.google.ie1
seo company Corkwww.dpfoc.com/irelandwww.google.ie1
Honeymoon breakswww.ardnasidhe.comwww.google.ie2
stable doorwww.crowesawmills.iewww.google.ie1
Loss Assessors Dublinwww.balcombes.iewww.google.ie1
Enniscrone hotelswww.theoceansandshotel.iewww.google.ie1
hotels in Enniscronewww.theoceansandshotel.iewww.google.ie1
hotel Enniscronewww.theoceansandshotel.iewww.google.ie1
hiking in irelandwww.hillwalkireland.comwww.google.com1
Ireland hiking tourswww.hillwalkireland.comwww.google.com1
homecare Dublinwww.homecareplus.iewww.google.ie1
Security services Corkwww.sharpedge.iewww.google.ie2
Security Services Limerickwww.mcmsecurity.comwww.google.ie3
Security Services Limerickwww.mcmsecurity.comwww.google.ie3
Fire Alarm Monitoringwww.mcmsecurity.comwww.google.ie3
Remote CCTV Monitoringwww.mcmsecurity.comwww.google.ie2
Security Companies in Dublinwww.mcmsecurity.comwww.google.ie3
Security Companies Dublinwww.mcmsecurity.comwww.google.ie3
molicare super pluswww.coriumdirect.iewww.google.ie1
molimed maxiwww.coriumdirect.iewww.google.ie1
SEO consultant Dublinwww.dpfoc.com/irelandwww.google.ie3
Seo services Corkwww.dpfoc.com/irelandwww.google.ie3
Womens dresses onlinewww.ismodo.comwww.google.ie1
Autism spectrumwww.cluas.iewwww.google.ie2
Wedding Ringswww.perfectring.iewww.google.ie2
Diamond Ringswww.perfectring.iewww.google.ie3
Mens wedding ringswww.perfectring.iewww.google.ie1
Mens wedding ringwww.perfectring.iewww.google.ie3
hotels in bundoranwww.greatnorthernhotel.comwww.google.ie3
hotels bundoranwww.greatnorthernhotel.comwww.google.ie2
speech and languagewww.cluas.iewww.google.ie2
Speech Therapywww.cluas.iewww.google.ie1
Dyspraxia Irelandwww.cluas.iewww.google.ie2
Stoves Corkwww.naglefireplaces.comwww.google.ie2
Electric Heaterswww.electricheaters.iewww.google.ie2
Storage Heaterswww.electricheaters.iewww.google.ie3
Electric Heatingwww.electricheaters.iewww.google.ie1
Panel Heatingwww.electricheaters.iewww.google.ie1
Best Electric Heaterwww.electricheaters.iewww.google.ie3
Hearing Aidwww.hiddenhearing.iewww.google.ie2
Hearing Aidswww.hiddenhearing.iewww.google.ie2
Hearing Aids Irelandwww.hiddenhearing.iewww.google.ie1
top wedding bands Irelandwww.afewgoodmenband.comwww.google.ie3
heating supplieswww.southcoastsales.comwww.google.ie2
heating and plumbing supplieswww.southcoastsales.comwww.google.ie1
heating plumbing supplieswww.southcoastsales.comwww.google.ie1
plumbing supplies Corkwww.southcoastsales.comwww.google.ie2
philmac irelandwww.southcoastsales.comwww.google.ie1
electricians Dublinelectricians-dublin.iewww.google.ie3
electricians in Dublinelectricians-dublin.iewww.google.ie3
car hire Irelandwww.dan-dooley.iewww.google.ie3
cheap car hire Irelandwww.dan-dooley.iewww.google.ie2
Orla Kiely Bagswww.kilkennyshop.comwww.google.ie2
Orla Kiely Handbagswww.kilkennyshop.comwww.google.ie2
Orla Kiely Bags for Salewww.kilkennyshop.comwww.google.ie2
Orla Kiely Handbags for Salewww.kilkennyshop.comwww.google.ie1
Orla Kiely Bags Salewww.kilkennyshop.comwww.google.ie2
Orla Kiely Accessorieswww.kilkennyshop.comwww.google.ie3
teeth implants Dublinwww.seapointclinic.iewww.google.ie1
tooth implants Dublinwww.seapointclinic.iewww.google.ie1
dental implantswww.seapointclinic.iewww.google.ie2
implants Dublinwww.seapointclinic.iewww.google.ie1
dental implant Dublinwww.seapointclinic.iewww.google.ie1
dental implants Dublinwww.seapointclinic.iewww.google.ie1
Smiles in a Daywww.seapointclinic.iewww.google.ie2
Same Day Smileswww.seapointclinic.iewww.google.ie2
braces in Dublinwww.seapointclinic.iewww.google.ie3
Teeth in a daywww.seapointclinic.iewww.google.ie1
Teeth in a day Dublinwww.seapointclinic.iewww.google.ie1
Teeth in a day Irelandwww.seapointclinic.iewww.google.ie2
Teeth in a day costwww.seapointclinic.iewww.google.ie1
teeth in one daywww.seapointclinic.iewww.google.ie1
aed trainingwww.hibernianhealth.comwww.google.ie3
occupational psychologywww.davittcorporatepartners.comwww.google.ie3
Business coach Dublinwww.davittcorporatepartners.comwww.google.ie2
organizational psychologistswww.davittcorporatepartners.comwww.google.ie2
psychometric testing irelandwww.davittcorporatepartners.comwww.google.ie3
Career Coach Dublinwww.davittcorporatepartners.comwww.google.ie2
Career Coaching Dublinwww.davittcorporatepartners.comwww.google.ie2
outplacement services Irelandwww.davittcorporatepartners.comwww.google.ie2
Flood Damage Repairwww.balcombes.iewww.google.ie3
Cosmetic Tattooing Perthwww.charismabeauty.com.auwww.google.com.au9
molimed for menwww.coriumdirect.ie/www.google.ie2
Autism irelandwww.cluas.iewww.google.ie3
Memorial cardwww.cherishedmemories.iewww.google.ie3
Hearing Test Dublinwww.hiddenhearing.iewww.google.ie3
Digital Hearing Aidswww.hiddenhearing.iewww.google.ie2
Free hearing testwww.hiddenhearing.iewww.google.ie2
Dublin electricianelectricians-dublin.iewww.google.ie2
car hire Dublin airportwww.dan-dooley.iewww.google.ie3
cheap car hire Dublin airportwww.dan-dooley.iewww.google.ie2
car hire at Dublin airportwww.dan-dooley.iewww.google.ie3
jewellers dublinwww.gearjewellers.iewww.google.ie2
buy trophieswww.crystaleire.com/www.google.ie/3
Timber gates Corkwww.caseyfencingservices.comwww.google.ie2
Timber fencing corkwww.caseyfencingservices.comwww.google.ie2
dublin virtual officewww.dublinofficecentre.iewww.google.ie1
Home help Dublinwww.homecareplus.iewww.google.ie1
home care dublinwww.homecareplus.iewww.google.ie3
architect dublinwww.cantrellcrowley.comwww.google.ie1
Laser hair removal for menwww.havanatherapy.comwww.google.ie3
voip provider irelandwww.speechpath.iewww.google.ie1
voip providerswww.speechpath.iewww.google.ie1
voip irelandwww.speechpath.iewww.google.ie1
voip providers irelandwww.speechpath.iewww.google.ie1
voip phones irelandwww.speechpath.iewww.google.ie1
letting agency Corkhttp://www.rose-property.com/www.google.ie1
letting agencies Corkhttp://www.rose-property.com/www.google.ie2
car insurance quoteshttp://www.quoteme.ie/www.google.ie2
roofers in Dublinwww.topgraderoofing.iewww.google.ie2
Panel Heaterswww.electricheaters.iewww.google.ie2
Irish wedding bandswww.afewgoodmenband.comwww.google.ie3
wedding music bands Irelandwww.afewgoodmenband.comwww.google.ie3
Diggers for hirem50skiphire.iewww.google.ie3
security companieswww.mcmsecurity.comwww.google.ie2
car rentals Irelandwww.dan-dooley.iewww.google.ie2
cheap car rental Irelandwww.dan-dooley.iewww.google.ie2
flower deliverypostalflowers.iewww.google.ie3
building securitywww.mcmsecurity.comwww.google.ie3
 
What our clients Say..
Written Testimonials

Blue Insurance is Ireland's leading insurance provider providing a comprehensive suite of insurance products to customers throughout Ireland at the lowest prices. We provide market leading travel insurance on www.multitrip.com, car hire excess insurance on www.carhireexcess.ie as well as pet insurance on www.petinsurance.ie. Our websites' rank in Google is an important part of our business. We have been working with DPFOC on these websites for over a year and are very happy with the ranks achieved. We continue to work with them to improve still further both in Ireland and the UK.
Ciaran Mulligan,
MD, Blue Insurance,
Dublin, Ireland, www.blueinsurance.ie


We were sceptical about handing over design, development and ongoing marketing of our new site to DPFOC as their technical staff are in India and we are based in Dublin. However, Eddie O’ Driscoll (Irish based sales exec’) came to our office, got us set up on Skype and we quickly realised that Skype and screen-sharing made communication with the team in India very easy.

We are delighted with our site but more importantly with our rank in Google for our target key-phrases. Our site sits proudly on top of Google.ie for our most important key-phrases “security company,” “security services” and dozens others all of which send steady traffic flows to our site which in turn lead to new business.

I am happy to recommend DPFOC to any company looking for a high quality web design and SEO company.
Larry Maguire,
Marketing Manager, MCM Security,
Dublin, Ireland, www.mcmsecurity.com


Home Care Plus identified Google as a key marketing channel for our business from day one. Having been shown by Eddie O’ Driscoll how to use the Google Adwords Keyword tool, I quickly realised that there were a lot of people searching for “home care” and various other related services in Google.ie each month. Our goal was simple: build an impressive site and get it as quickly as possible to the top of Google to get our offering in front of as many potential clients as possible. I am delighted to report that our site currently sits in top 3 of Google.ie for pretty much all target key-phrases “home care” “home help” and “home assistance.” Our experience with DPFOC is that they keep their promises and are a pleasure to deal with – I am happy to recommend them.
Michael Harty,
MD, Home Care Plus,
Dublin, Ireland, www.homecareplus.ie


When I got involved with DPFOC in March 2012 my website was not ranking on the Google searches for any of my important key-phrases. Now, 5 months later, my top 5 phrases are at Rank 1 and my other phrases are all in the Top 5 ranking.
I notice a considerable increase in relevant enquiries via the website and the new business gained more than pays for my investment in SEO.
I would highly recommend DPFOC to other businesses.
Daniel Dwyer,,
Proprietor, Top Grade Roofing,
Dublin, Ireland, www.topgraderoofing.ie


DPFOC has out preformed our expectations and achieved our objectives in a fraction of the time we anticipated. For us, it was a very smooth interaction and the results speak for themselves. In the addition, we found all members of the team most helpful, professional, courteous and highly competent. We have no hesitation in recommending DPFOC to any potential clients as they continue to exceed expectations. We wish the company continued success and hopefully the recognition your commitment to customer services, deserves.
Maureen Cuddihy,
Partner, Mullins Cuddihy & Associates,
Dublin, Ireland, www.mullinscuddihy.com


Perfectring.ie is a new website which showcases engagement rings from jewellers across Ireland. As we are an on-line business, the need for high volumes of traffic was essential for the website to succeed. While I had a basic knowledge in SEO I found the flexibility of DFPOC very impressive. I was provided with a listing of the key words I should focus on based on the terms people use most often. No only do they work on the SEO of the website, they can also recommend and implement improvements which has resulted in my website increasing our Google rankings further. I find their professionalism and flexibility second to none and would highly recommend DPFOC to any company looking for a greater presence online.
Martin Commins,
Director, Perfect Ring Limited,
Dublin, Ireland, www.perfectring.ie


Davitt Corporate Partners Ltd is Ireland´s leading organisational psychology consultancy and, as such, our business was primarily driven by word of mouth. I have always been sceptical of SEO companies that claimed to be able to get you onto the first page of Google but one day I decided to give DPFOC a call and I am extremely happy that I did. All our key phrases were ranking outside the top 100 and within a matter of weeks, some were already near the top spot. All the key phrases DPFOC have worked on to date are on page 1 and half of those are ranked in the top 3, with several at number 1. We have seen a significant increase in the number of calls we are receiving and enquires through our website and many of those have turned into new business. I cannot recommend DPFOC highly enough.
David Keane,
Director, DavittCorporatePartners,
Dublin, Ireland, www.davittcorporatepartners.com


Since engaging DPFOC, we have seen our ranks for all our target key-phrases improve substantially. We are very happy with this.
Audrey McEniff,
General Manager, Holyrood Hotel,
Donegal, Ireland, www.holyroodhotel.com


Since DPFOC took over our website, our ranks have steadily improved and now we´re in top 3 position for pretty much all of our target key-words which is hard to argue with. I find DPFOC staff to be very professional, friendly and genuinely interested in getting more traffic to our site. I´m very happy to recommend DPFOC to anyone looking to get more traffic to their website.
Brian Mc Eniff,
Proprietor, The Great Northern Hotel,
Donegal, Ireland, www.greatnorthernhotel.com


I can't speak highly enough of DPFOC. Our site is in top spot for most of our target key-phrases and our call volume is up 230%. The money I spend with DPFOC monthly is a drop in the ocean compared to the value of the clients that come through the site each week. I recommend them to everyone in business who I meet. In my opinion, they are by a million miles the best SEO company in Ireland.
John Casey,
MD, Casey Fencing,
Cork, Ireland, www.caseyfencingservices.com


Since engaging DPFOC, we´ve seen our ranks improve substantially. We´re in position 1 or 2 for all our phrases – hard to argue with that!
Colin Clarke,
MD, Clarke Electrical,
Dublin, Ireland, www.clarkeelectrical.ie


Since we went with DPFOC, our ranks have improved substantially. We're continuously adding new phrases to target and all are ranking in top 3 positions. We're very happy with DPFOC.
Paul Murphy,
Proprietor, InGear,
Dublin, Ireland, www.ingear.ie


When DPFOC took over our website, none of our target key-phrases were ranking in the top 100 results. Now, we're on page 1 for everything and top 5 for most phrases. We're very happy with DPFOC.
Niall Devine,
MD, National Appliance Repairs,
Nationwide, Ireland, www.nationalappliancerepairs.ie


DPFOC has consistently proved its ability to get our target key-phrases ranking highly in short periods of time. We are very happy with the results delivered to date and so happy to provide a testimonial for DPFOC.
Dr Paul Munsanje,
Director, Amara,
Nationwide, Ireland, www.amara.ie


We rely on DPFOC to manage the SEO and PPC (Google AdWords) work for our two websites http://www.thebeacon.com/ and http://www.themorgan.com/ . Our experience with DPFOC is that they are tightly focussed on driving the maximum number of conversions at the lowest possible cost per acquisition. Their efforts continue to drive up conversions and down the cost per conversion. I'm happy to recommend them.
Cloe Egan,
Head of online strategy, The Beacon Hotel & The Morgan Hotel Dublin,
Dublin, Ireland, www.TheBeacon.com


If I compare the traffic to my website for the 8 months that DPFOC have been working on my site to the previous 8 months, traffic is up by 174%. This is because my site is in top spot for 2 of my most important phrases on Google and is in top 5 rank for 5 other phrases. I am a results oriented person and DPFOC delivers results; I am happy to recommend DPFOC to any company looking to grow visitors to their website.
Andrzej Ochenkowski,
MD, AOK Insulation,
Cork, Ireland, www.aokinsulation.ie


My website is in top spot for all the phrases I advised DPFOC that I wanted to target. I am quite well informed about SEO so I know what are the most valuable phrases and these are now all in top spot – DPFOC has far exceeded my expectations and as I am in top spot for every phrase it would seem DPFOC is the best SEO company operating in Ireland.
Conor McCarthy,
Managing Director, Precious Petals,
Dublin, Ireland, www.preciouspetals.ie


I'm top of Google.ie for "skip hire Dublin" which is the most searched for phrase in my industry. This rank alone drives visitors and business to me every day. DPFOC also advise me on my PPC and this also sends me visitors and new clients every day. I can’t recommend DPFOC highly enough in terms of the quality of the service and the value for money.
Tommy Murphy,
Proprietor, Pay Less Skip Hire,
Dublin, Ireland, www.paylessskiphire.ie


Before signing with DPFOC, my website was getting very little traffic. After 3 months with them, my site is now in a top 3 rank on Google.ie for all my most important key-phrases. I now get around 30 new visitors to the site each day. This has resulted in a lot more enquiries and a return on investment many times what I pay DPFOC each month. Choosing DPFOC has been a really great choice for me and I am happy to recommend them to any company that wishes to get more targeted traffic to their website.
Noel Condon,
Proprietor, DCT,
Limerick, Ireland, www.DCT.ie


We know that when people are searching for a cleaning company either for business or personally that Google is their first port of call. We knew that to reach these people, we needed to get our site onto page 1 of Google and as high up on page 1 as possible as quickly as possible. We decided to try DPFOC as they have a lengthy list of results achieved for other companies and a lengthy list of testimonials so this track record assured us that they were likely to do a good job. We are delighted to report that they have done just that as our site is now on page 1 of Google.ie and still climbing for all our target phrases. Being in top spot for the phrases “house cleaning” and “house cleaning Dublin” is a really great boost for us. We are more than happy to recommend DPFOC as they have done a great job for us and ranks keep improving every month.
Dermot Guckin,
Marketing Manager, Maud's Home Care,
Dublin, Ireland, www.housecleaning.ie


We have been with DPFOC now for over two years. In that time, we have seen substantial rank improvements and traffic growth to our site www.cleanscape.ie . Our traffic this year is up 75% compared to the same period last year. Every day new clients find us on Google and this generates steady flows of new business for us. The ROI that we generate on our monthly spend with DPFOC is fantastic and so we have stayed with them for as long as we have. If you are interested in winning more business for your company then I highly recommend DPFOC.
James Murphy,
Proprietor, Cleanscape,
Dublin, Ireland, www.cleanscape.ie


Our site is on page one for all of our target phrases and in top 3 for most and this happened far quicker than we would have expected. DPFOC staff are professional, courteous and always revert almost immediately with any query that we have. I am very happy to recommend DPFOC to any company looking to market their business on Google.
Mark McGarvey,
Managing Director, Cheap Storage,
Dublin, Ireland, www.cheapstorage.ie


I know a bit about SEO myself as have researched over the years. I had been getting some good results but needed an extra push to get right up the rankings. DPFOC’s expertise and sheer manpower provided that push and now my site is top for many of my target phrases and the rest are climbing steadily. I’m happy to recommend DPFOC to anyone looking for a hard working, well informed, conscientious SEO provider.
Barry Rice,
Head of Online Marketing, Trade Shutters Ltd,
Dublin, Ireland, www.tradeshutters.ie


It’s nice to deal with a company that is setting new standards of service as far as I can tell. I will recommend you every chance I get, thanks for all your help thus far.
Peter Delaney,
Director, Able Plus,
Dublin, Ireland, www.ableplus.ie


We engaged DPFOC to optimise our website for our most important key-phrases like “damp proofing” “rising damp solutions” “woodworm” and many more. Pretty much all the key-phrases are in top 3 of Google.ie with many in top spot. We find DPFOC to be honest, hard working, professional and most importantly deliver great results. We are happy to provide a testimonial for them.
Peter Woods,
Director, Pro-Tech,
Dublin, Ireland, www.pro-tech.ie


Rockwood Business Centre is a busy serviced office facility. We constantly have new tenants as well as a steady stream of virtual office clients. We needed a company that could look after accounts for the business to include invoicing (rent and telephone), bank reconciliation and accounts receivable. We wanted all data online so we could extract various KPIs in real time. DPFOC recommended www.brightpearl.co.uk as an online accounting system with fully integrated CRM. We went with this and are delighted with how the relationship has turned out. DPFOC staff are professional, conscientious and handle the accounts function smoothly for us. I am happy to recommend DPFOC as a reliable & professional company.
Brian Woods,
MD, Rockwood Business Centre,
Dublin, Ireland, www.rockwoodbc.ie


DPFOC exceeded our expectations by getting our site into position 1 for a lot of our target phrases. They have kept their commitments and ranks continue to improve. We´re delighted we chose DPFOC and happy to recommend them.
Philip Wallnutt,
Corium Direct,
Dublin, Ireland, www.coriumdirect.ie


We used DPFOC to build our new website www.shannonsidegalv.com – we are very happy with the website and happy to provide a testimonial for DPFOC.
Todd Fitzgerald,
Shannonside Galvanizing,
Limerick, Ireland, www.shannonsidegalv.com


To be honest, when we initially got a call from India we were a bit dubious as we have never dealt with anyone there before. However, we then spoke to Andy Callanan in Ireland and he explained everything to us. We checked out DPFOC’s site and saw that they had a lengthy list of testimonials and a very strong track record so we said we’d give them a shot. We are absolutely delighted that we did. They 100% exceeded our expectations. They are courteous, responsive, knowledgeable and get results. As I’ve said to Andy already, I recommend DPFOC to everyone that asks me how did we get such good results for our website.
Derrick Healy,
The Art Team,
Dublin, Ireland, www.theartteam.ie


I took DPFOC on to improve the rank of our website. When they took over the site, it was not ranking anywhere within the top ten pages of Google.ie for any of our key-phrases. Now, we are on top of Google.ie for “printing Cork” and in top 3 positions for other phrases like “printing company Cork” and “printers Cork.” They did precisely what they said they’d do – hard to argue with that. I’m happy to provide this testimonial for them.
Norman Coleman,
Cola Design,
Cork, Ireland, www.coladesign.ie


We made a significant investment in our website but found that despite the cost and all the promises, we were just not getting traffic to our site. The team at DPFOC worked in consultation with us to determine the best keyword searches. Within the first month, enquiries generated through our website (thanks to DPFOC) were outranking the number of queries we received via conventional advertising methods. Our Google rankings are up higher than ever before. We would recommend the services of DPFOC to any business desiring a better internet presence.
Graeme Hutchings,
Director, Big Trailer Warehouse,
Geelong, Australia, www.bigtrailerwarehouse.com.au


I just want to acknowledge and say a big thank you Matthew and his team at DPFOC Australia. Being a furniture manufacturer without a specific and dedicated showroom has meant the majority of my leads are all internet based. Without DPFOC’s involvement in improving my rankings in Google and other search engines, my sales would not be anywhere near as good as what they are now! If you have a business that is looking for more promotion, then I can definitely recommend DPFOC Australia. Thank you and look forward to many more years of good rankings!
Todd Smith,
Director, Jarrimber Furniture,
Perth, Australia, www.jarrimber.com.au


DPFOC was the best choice I could have made to get my website ranking for my businesses search key-phrases. DPFOC has exceeded my expectations by getting my website to page 1 of Google.com.au sooner that expected! I have found the DPFOC staff to be honest, professional and most importantly they have delivered ranking results which is generating leads from my website, and new clients for my business. I would not hesitate to recommend DPFOC for SEO services as they are good value for money, and provide great service!
Kimberly Ekblad,
Kimberly Ekblad Personal Training,
Perth, Australia, www.kimberlyekblad.com.au/mobile-personal-training-perth


I run a number of websites providing exercise programs for surf and snow sports. DPFOC recently started work on one of my websites (totalskiingfitness.com) to improve the SEO rankings and help me get more customers. I am happy to say that after the first month I am now on the first or second page for a number of my keywords and I am noticing an increase in traffic to my website as well as more sign-ups for my ski exercise program. I have found the staff at DPFOC very helpful and efficient and I am looking forward to seeing my SEO results improve even more over the next few months. I am even more excited to see what DPFOC can do for my other websites! Thanks!
Clayton Beatty,
Total Skiing/Surfing Fitness,
Perth, Australia, www.totalsurfingfitness.com


Matt, many thanks to you and the DPFOC team for the work you have done for our website. The ranking results that you have been able to achieve at the top of page 1 for the best keyphrases for us have been great! The service you have provided and time you have taken to explain things with us is also appreciated.
John Tissott,
Manager, EFYC,
Palmyra, Australia, www.efyc.com.au


I have found that dpfoc absolutely fantastic . Their staff are incredibly professional , courteous and efficient .most impressive is that the whole company has exceptional communication with ours which makes trusting them with our needs so much more easier . They achieved top ranking results for us a lot quicker than I expected and I recommend their SEO to anyone who uses a web based business.
Chris Green,
Northshore counselling and training services,
Perth, Australia, www.northshorecounselling.org


This is a test testimonial of OZTest NAme,
Test DSG Test CMP,
TEST ADD, Australia, www.test.com


We have used many SEO companies throughout the years but none have delivered as exceptional results as DPFOC has. DPFOC gave us realistic expectations and exceeded these. In a post-penguin SEO environment, DPFOC has proven themselves to deliver world class results even in our competitive industry. Their under-promise over-deliver no contract approach is a welcome change in the North American market. DPFOC had to earn our business and we are pleased to say they have. I can´t recommend DPFOC highly enough in terms of the quality of the service and value for money.
Dan Costabile,
Manager of Web Development, MARRIOTT GATEWAY ON THE FALLS,
Niagara Falls, Canada, www.marriottgatewayonthefalls.com


I pride myself on providing my clients with the best home inspection experience possible. Prior to engaging DPFOC for SEO I knew my competitors (who were providing an inferior service) were getting more business than us simply because they outranked us organically on Google.
Since DPFOC began work on my site, they have delivered on and exceeded, every expectation. As a direct result of our page 1 Google placement for our most relevant keywords, I am getting more bookings and inquiries than ever before – business is booming and it's definitely thanks to the work DPFOC have done on the website.
DPFOC have shown themselves to be professional, well researched to stay on top of the ever-evolving SEO landscape and excellent to do business with. I would recommend them to anyone who wants to attract more customers to their business in an extremely cost effective manner.
Randy McKay,
Owner/CMI-CCHI/Level 1 Thermographer, Mr. Home Inspection Services Inc.,
Calgary, Canada, www.mrhomeinspections.ca


We chose DPFOC to manage our SEO and Adwords campaigns. After receiving countless sales calls from other SEO companies we were sceptical of all of them. DPFOC however exceeded our expectations by taking us to top rankings for keywords that are very important to our business like "sunrooms Canada". As the traffic comes in we look forward to steadily growing our online presence. We have no hesitation recommending DPFOC to anyone looking for a professional and honest company to improve their online presence.
Devin Smith,
Sales Manager, Suncoast Screen Enclosures,
Alberta, Canada, www.suncoastenclosures.com


I knew that our potential patients were searching on Google but as our site wasn´t ranking well, we were missing out on this business. Knowing the SEO industry is unregulated and hearing multiple stories of companies that over promise and under deliver we were feeling disillusioned. After receiving the initial proposal and discussing the "in´s and out´s" of how it all works we decided to engage DPFOC to improve our ranks. Within a couple of months we were ranking in top position for several of our most valuable keywords including "Calgary Orthodontists". DPFOC kept their promises to us, and our website visibility has dramatically increased. I am delighted to provide them with this testimonial and I would highly recommend them. A huge thank you to your team at DPFOC!
Dr. Jennifer Smith,
Impact Orthodontics,
Calgary, Canada, www.impactortho.com


Before engaging DPFOC, our website was getting very little traffic and we were no where to be found for important keywords to our business. We have a niche market so managing advertising costs are critically important. After 2 months our site was on page 1 and in 3 months we are in a top 3 position for all of our targeted keywords and ranked #1 for "Liquidation Canada" on Google.ca. New clients are finding us on Google and this generates steady flows of new business for us. The ROI that we generate on our monthly spend with DPFOC is fantastic.Our experience with DPFOC is that they keep their promises and are a pleasure to deal with – I am happy to recommend them.
Dino Valentini,
Director, VDC Canada,
St. Catharines, ON,, Canada, www.vdccanada.com


I had started researching a new SEO company after receiving less than adequate results from our provider at the time. Naturally, when you are looking for the same results for your own company, you would trust the first few businesses that ranked at the top of the first page of Google. We had been in discussion with a few companies, but what stood out the most to us was their communication. The sales approach was not pushy, nor inflated. We felt that they were the best fit for our needs moving forward.
Since we have engaged in the services of DPFOC, we have been extremely happy with the rankings we have been getting, and in a timely manner. Their "under promise, over deliver" is not a selling tool. They have exceeded our expectations of what we had originally looked for, and continually deliver exceptional services.
I would personally and professionally recommend DPFOC to anyone looking to take their online presence to the next level, in this highly competitive industry.
Amber Anderson,
Marketing & Advertising, USPlabs,
Dallas, TX USA, www.usplabsdirect.com


We are experts at e-mail marketing and provide world class service levels to our clients. In terms of SEO, we recommend DPFOC who are SEO experts and who share our commitment to the very highest service levels.
Matt Byrom,
MD, e-mail Spring,
London, UK, www.emailspring.com


DPFOC manages our SEO as well as our Google AdWords PPC campaigns. We find DPFOC to be hard working, well informed and genuinely committed to getting results for our business. We have no hesitation in recommending DPFOC to any business looking to promote itself on Google.
Angela Hart,
Head of Marketing, Supreme Systems,
Birmingham, UK, www.supremesystems.co.uk


IPEX World is part of Informa Exhibitions Print Group. Informa’s companies operate in over 40 countries and employ over 10,000 staff around the globe. As a world leader in the sectors in which we operate, we must demand a lot of ourselves and expect the same of our suppliers. We find DPFOC to be a good fit with our business as they share our commitment to excellence and have a genuine desire to be the best in the world at what they do. I am happy to recommend DPFOC to any company that is serious about leveraging search marketing to grow their business.
Nick Craig Waller,
Marketing Director, IPEX World,
London, UK, www.ipex.org


We get many calls each day promoting various SEO services. We decided to meet with DPFOC following a number of chats to them and after having been provided with a large amount of testimonials they have received from other reputable companies. They stood out from the other companies that call us that don’t have as many testimonials as DPFOC. Also, we were impressed by their results page which gave us confidence that they were a reputable agency. We have been working with DPFOC now for over a year and have moved from just one of our sites being managed by them to all 3 of our sites. We have found DPFOC to be responsive, hard working and above all deliver results. We are happy to provide a testimonial for them and recommend them.
Sara Vestin Rahmani,
Proprietor, Peekaboo Childcare,
London, UK, www.peekaboochildcare.com


I knew that my potential clients were searching for photographers on Google but as my site wasn’t ranking well, I was missing out on this business. After engaging another company, that made all the promises but didn't deliver, I was feeling a little disillusioned, however after meeting Eddie who explained exactly how it all worked, I engaged DPFOC to improve my rank. It did take a number of months but I am now on top of Google for my target phrases and we are now pursuing more phrases to add still more traffic. DPFOC kept their promises to me, and I have so many more enquiries coming in, so I am delighted to provide them with this testimonial and I would highly recommend them. A huge thank you to your team at DPFOC!
Samantha Brown,
Proprietor, Samantha Brown Photography,
Liverpool, UK, www.samanthabrownphotography.co.uk


Like most people in business, I had become totally disillusioned with SEO. I had tried many companies and the pattern was the same. Great sales guys called, promised me everything and I gave them the benefit of the doubt and signed up. Each time I was badly let down. When I met DPFOC’s sales guy, like the rest, he was impressive but reassuringly his promises were far less optimistic than the others. Out of desperation more than anything else, I said I’d give them a shot. Thankfully, this time round, I have found a company that does what they say they do. My site now sits proudly in position 3 of Google.co.uk for “limo hire London” a phrase that no other company could even get onto page 1, not to mind top 3. If you are looking for an honest, hard working company with real SEO expertise that do what they say they’ll do, I believe that DPFOC are unrivalled and am more than happy to provide this testimonial for them.
Carl Westwood,
Proprietor, LA Stretch Limos,
London, UK, www.lastretchlimos.co.uk


I chose DPFOC to manage our SEO and Google Adwords marketing. We were extremely wary given bad experiences in the past but are delighted to report that DPFOC exceeded our expectations by taking us from page 5 to position 4 of page 1 in under 2 months for our most important phrase “cleaning services London.” We are now adding more phrases and look forward to steadily growing our traffic over the coming months. We are delighted to provide a testimonial for a company that keeps its promises.
Rumen Rashcov,
Director, Daisy Clean,
London, UK, www.daisyclean.co.uk


I engaged DPFOC to optimise my website: www.ukbathroompods.co.uk . We are on page 1 for our 4 target key-phrases on google.co.uk "bathroom pod" "bathroom pods" "shower pod" and "shower pods". I am very happy with this result and so happy to provide a testimonial for DPFOC.
Eleanor Hornibrook,
MD, Stelco Bathroom Pods,
London, UK, www.ukbathroompods.co.uk


After 6 months with DPFOC, we were in top 3 for pretty much all of our target phrases and now going after more phrases - hard to argue with that as they did what they said they would. Very Happy.
James w Rooney,
Marketing Manager, James W Roofing,
Manchester, UK, www.jameswroofing.co.uk


I called DPFOC after being referred by a friend who was using them for his photography business to great effect so thought I’d see if they could help me. I have found DPFOC to be honest, hard-working, conscientious, professional and polite in my dealings with them and am happy to provide this testimonial for them.
Mark Johnson,
Proprietor, WallSpace,
Gloucestershire, UK, www.wallspace.co.uk


I used DPFOC to design and develop a website to promote our Bar Sport Franchise. I was very happy with the design, DPFOC’s professionalism and the price I paid. I look forward to working with DPFOC to promote the site via Adwords and SEO. I’m happy to recommend DPFOC.
Scott Murray,
BarSport,
Cannock, UK, www.barsportfranchise.co.uk


I have had many phone calls over the years we have been in business about getting to the first page of Google for our keywords. I know a bit about SEO so I am always very suspicious of companies who claim they can do this. We agreed to meet Eddie and were impressed by his candour and honesty, and agreed to try their servive. We signed up and within a few weeks were on the first page, far quicker than I thought possible.

I found that DPFOC did exactly what they said they would and were very impressed. I wouldn't hesitate to recommend them as they are exceptional value for money, transparent about their activities and exceeded our expectations very quickly.
Simon,
Blue Skies Photography,
Bristol, UK, www.blueskiesphotography.co.uk


When launching in India, i-to-i needed a local partner to manage our contact centre. We needed a company that we could trust to deliver the same levels of customer service for which “i-to-i ” is so well known. We needed a company that shared our passion for excellence. To this end, DPFOC was a natural fit. Their professionalism, dedication and flexibility is remarkable. We consider ourselves lucky to have found such a great company to partner with in India and are delighted to provide this testimonial for them.
Andrew Jack,
i-to-i,
London, UK, www.i-to-i.com


I have used many SEO companies throughout the years and had frankly given up after been promised so much but no one ever delivered. By contrast, DPFOC gave me realistic expectations and exceeded these. Their under-promise over deliver approach is a real breath of fresh air. I recommend DPFOC to all my clients and am happy to provide this testimonial for them.
Rod Hind Marsh,
How 2 Franchise,
Banbury, UK, www.how2franchise.co.uk