Ultimately, this is what SEO is all about – the content of your website. Search engine companies need high traffic to their websites as the more traffic, the higher they can charge for advertising (sponsored links) on their websites – that is the raw economics of the situation. In order to ensure the maximum number of people use their search engines, search companies such as Google are ever evolving their rank algorithms to ensure the websites with the best content gets to the top. In terms of a long-term SEO strategy, creating strong content is a must.
SEO companies can manipulate search engine results to an extent but if the content of your website is poor, visitors will not return, not browse many pages, leave the site immediately (high bounce rates), not link to you and over time, sophisticated search engine algorithms will take account of the above and your rank will suffer.
In order to build a website that will really stand the test of time in terms of rank position and drive real turnover and profit for your business, those who log onto your website must be impressed with its appearance / layout, ease of navigation, content and must leave the site having found precisely the information that they were looking for when they performed the search that lead them to your website.
DPFOC will analyse your website against best of breed sites in your industry and provide advice on how to ensure those who come to your website convert into real business; if not, the whole SEO investment will generate negative ROI (a loss, in simple terms!). We will analyse the content to ensure 4-6% density of primary keywords and 2-3% density of secondary keywords on relevant pages. If required, we will re-structure the website to make it easier to navigate and easier to promote. We will analyse your website against those of your competitors and provide you with the design, development and copywriting expertise required to build a world class, informative website that will drive the profitability of your business.
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