Introduction to PPC Advertising:
When you perform a search for any keyword or phrase, you will notice “sponsored links” at the top and the right hand side of the results page. These are essentially advertisements by companies that have identified the keyword or phrase that you have just searched for as relevant to the product or service that they sell and so their advertisement appears. If you proceed to click on a sponsored link, the company will be charged by the search engine for that click (cost per click). The rationale behind paying for a click is that a percentage of the clicks will convert into sales leading to a positive ROI for the advertising company - the better the quality of the campaign, the higher the conversion rate and associated ROI.
Benefits of PPC (Pay Per Click):
Targeted Traffic:
The ability to have your advertisement appear at the very moment someone is online actively searching for the keywords that relate to your product or service is an immensely powerful tool in the hands of experienced experts. If properly implemented, your PPC campaign should funnel high volumes of targeted traffic to your website; the targeted nature of the traffic should yield high conversion rates and so positive ROI.
Immediate Traffic:
Achieving good positions in natural listings for competitive keywords takes months as search engine’s reward older websites and so newer websites take time to progress up the results. New websites cannot wait for the slow steady crawl up the natural listings; they need traffic right away. A PPC account can be live within 24 hours with your ad’s appearing immediately and so immediate traffic flows. We recommend that all new websites that we set up utilise PPC at least as an interim measure until a better organic position is achieved and usually as a complimentary tool even after top organic position has been achieved.
DPFOC Outsourced PPC Consultancy:
In short, we will ensure that your account is set up and maintained correctly to maximise your return on ad’ spend. This means we will create large numbers of highly targeted ad-groups consisting of small numbers of highly targeted keywords, allied to individually written ad-text and relevant landing pages. Such a methodical approach will guarantee that you pay the very minimum per click as Google rewards your high click through rates (CTRs) with low costs per click (CPC).
For accountability, we use Google’s cost per conversion data to optimise your account and so maximise return on ad spend. We link your Google Adwords account to your Google Analytics account to facilitate deep analysis of your campaigns. We will ensure that your business gets the very most out of this advertising medium.
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