What We Do

• Understand Your Business:
  We take the time to understand your business as a deep understanding of your business is crucial to successfully managing your Adwords spend.
• Campaign Structure Audit:
  We ensure that your campaign is well set up with many highly targeted Ad-Groups with small numbers of key-phrases in each and targeted landing pages for all. This ensures high quality scores, CTRs and that you pay the lowest possible price per click.
• Ad-Text Creation / Monitoring:
  Writing and testing different ad-text to maximise CTRs.
• Weeding out loose / un-targeted traffic:
  We ensure your ad’ only appears to those genuinely interested in your offering. This typically involces adding campaign or adgroup wide negative key-phrases as well as restricting key-phrases from broad to phrase or phrase to exact. Our goal is to only pay for targeted traffic.
• Budget Reallocation:
  We identify the very best performing key-phrases and alloate more of the budget to these key-phrases while pausing under performing phrases. Again, the goal is to spend money on key-phrases that are generating a return.
• Keyword Research:
  Identifying and testing new keywords that can generate positive ROI.
• Ongoing Maintenance:
  Continuous review of traffic generated to ensure PPC budget.