Conversion rate optimisation is perhaps the most overlooked, yet crucially important part of an online marketing strategy. Every 1% increase in conversion rates on a website receiving 1000 visitors per month translates into 10 new clients per month. As traffic scales up, each percentage point is worth more to your company. It is crucial to your online marketing success that your website converts as many visitors as possible into sales and leads. See in the table below how a 4% increase in conversion rates can turn loss-making traffic into profitable traffic.
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