We perform a number of checks on your website to ensure that we have "clean data" ie data that we can trust. This involves setting up e-commerce tracking (including telephone orders) for e-commerce websites. For lead gen' sites, we set up tracking to include telephone inquiries, inquiry forms, email and online chat.
Bidding the right amount on the right keyword (product for Google Shopping) on the right device at the right time of day and day of the week is challenging (impossible for a human). A user on a mobile device at 3 in the morning on a Tuesday will likely have a very different conversion rate and average sale value to a user at 10am on a Saturday morning on a tablet. Our proprietary bid management solution applies the appropriate bid to hit your advertising goals (return on ad spend or cost per lead) at all times of the day, day of the week and device. By always bidding the "right" amount, CPL / ROAS (Return on Advertising Spend) becomes predictable and so scalable.
We understand that even the best bid management software is of little use without an expert human to steer it. We take ownership of conversion rates and average sale values on our clients' websites as one of the most effective ways to drive a return on your AdWords spend is to increase conversion rates and/or average sale. Our team of experts will propose tweaks to your website that can make substantial differences. Our scientific approach tests every tweak (AB testing) meaning only tweaks that can be proven to deliver incremental conversions are implemented on your website.
We understand that AdWords traffic doesn't exist in a vacuum but rather is likely to be a part of an overall traffic generation plan. We track not just "last click" conversions but also conversions in which AdWords played a role (contributory channel) even if it wasn't the closing channel.
Below is a DPFOC client account in which a $760 spend in a 15 day period generated $18049 (ROAS of 23.75). This represented a 51% increase in ROAS versus the same period in the previous year during which our system was not being executed.