The amount of channels available to hotels in terms of their marketing strategy can be overwhelming. Making sense and fundamentally, profit out of SEO, Paid Search, GDSs, Meta-Search-Engines and OTAs is challenging. As your hotel marketing campaign manager, it is our role and responsibility to manage your hotel's presence on all of these channels to encourage increased bookings and to drive CPA down. Our hotel channel management strategies are well researched and defined and our channel manager sits between your PMS/CRS to ensure that your inventory is accurate on every channel, both on your website and in your PMS. Achieving good online channel management will ensure the profitability of your hotel in the long term so getting the right hotel marketing consultants to manage it is vital.