A good and easy to navigate website is important for all businesses but especially in the hotel industry. Having a good website means you showing your potential customers all the benefits of your hotel and its surroundings before they even arrive. It is also important that the site is easy to use in terms of bookings as this will obviously encourage higher conversions.
Today most traffic to all websites is from non-desktop devices ie mobile and tablet. This emphasizes the importance of having a mobile optimized website to promote a higher booking and conversion rate for your hotel. It is a standard part of our hotel website design policies that the hotel websites we build are optimized for all devices ensuring that booking is made simple.
When someone is booking a hotel room, they like to see high quality images of the location and its interiors. That is why it is important to incorporate these into your hotel website design. The more high quality images that you can have, the better as this reassures the potential customer about your hotel and encourages them to make that reservation. 360 degree tours of a room incorporated into the website are fantastic as it gives the customer an in-depth look at the rooms and it allows you to show off your beautiful interiors and decor.
As below, this 360 degree tour can be integrated with Google Search, Google Maps, Google Hotel Finder and Google+ - users have the ability to click the "see inside" button and are brought straight to the 360 degree tour.
It is so important to make the booking process easy for your potential customers. Booking engines that are cumbersome and clunky will cost you lost reservations and provide a really poor customer service experience. We can assist you to incorporate an easy to use and intuitive booking system into your hotel website design.
If you use social media as part of your marketing, it is important to include the icons in your hotel website design so that people know you are there. Commit to using these social platforms to keep old customers and potential customers up to date on hotel news and events, special offers or promotions.
A great hotel is made up of a great team and you should shout about it. Let both recurring and potential guests know who your staff are. If they have achieved awards status or other accolade for their service, you should note it in your 'Meet the Team' pages. See below how The Montague Hotel in London has used a great team image on their "about us" page as part of their hotel website design.
Your hotel is likely to receive positive reviews from OTA websites. You should highlight these prominently as part of your website design. This will help to encourage potential guests to make a reservation with your hotel.
A well maintained blog is an indicator that your business is well managed and has attention to detail. Potential customers may check your blog and will be encouraged to see it updated with regular news and information. Use the blog to shout about awards the hotel has received and add regular photographs or event details.