Grow and Maximise the Value of Your Mailing List.
Drive Sales from Email Marketing.
Reduce Churn with Regular Client Updates.
Email marketing certainly gets bad press and is often associated with low quality companies who spam mailing lists that have been bought from third party vendors. When done like this, email marketing is certainly damaging and unlikely to win any new clients for your business. However, when done well, email marketing can be an extremely effective tool to resell and cross sell your products and services.
Keep your mailing list up to date with special offers and new product launches. ROI on mail-shots tend to be extremely high due to low costs and high conversion rates.
By keeping your client base up to date with developments in your company, you will reduce churn as the client is happy that your company is well run and constantly improving its offering.