Get Your Message in Front of Your Target Market.
Place Your Adverts on a Vast Amount of Targeted Websites.
Only Pay Per Click.
Many publisher websites rely on Google's AdSense product to sell advertising. This works whereby a website that has a high amount of traffic and so wants to sell advertising creates space on its website in which adverts can be shown. It gives permission to Google to show adverts in these spaces. Advertisers can then have their adverts appear on these publisher sites by using Google's AdWords product (selecting the Google Display Network campaign option) and only pay when a user clicks on their advert. The advertiser is charged a cost per click while the publisher site and Google split this revenue between them.
The vast majority of sites on the Net that sell advertising rely on Google AdSense to so do. See opposite a sample of the Irish sites on the network.
There are a number of targeting options open to advertisers in terms of the types of sites and app's on which adverts will show. Advertisers can take a granular approach as shown opposite by specifying the precise sites on which they want their adverts to show or can use one of Google's alternative targeting options eg on web-pages that contain the words "digital marketing" (keyword targeting).