We are a Google AdWords Certified Partner. You can Trust us to Maximise ROI on Your AdWords Spend.
We have a Dedicated Google Account Manager in Google to Ensure All Our Client Accounts are Maximising their ROI.
We Take a Scientific Approach to AdWords Making Sure to Only Spend Money on Keywords that are Generating Measurable ROI.
We will understand your business and identify the words and phrases that your target market is searching for and ensure these words are added to your campaign(s).
We will set up a well-structured, tidy account. Where necessary, we will create multiple campaigns with varied budgets and geo-targeting. All campaigns will have logically themed ad-groups with appropriate destination pages.
We will add negative keywords on an on-going basis to ensure that your ad's appear only for those searches that are related to your business.
We will monitor the "opportunities" section of your account to identify opportunities to add more key-phrases that will generate more relevant clicks.
Our preferred match type is modified broad match as this is loose enough not to be too restrictive and restrictive enough to ensure traffic is relevant and targeted. We will use the most appropriate match type to maximise clicks while minimising CPC.
Tidy, well-structured campaigns ensure that quality scores are high. Allied to this, we bid on long tail phrases where possible to lower the amount that you pay per click thereby driving ROI.
If your average position is good, you have substantial impression volume but clicks on ad's are low (low CTR), we will experiment with different ad' texts to increase click through rate (CTR).
We monitor quality scores over time to ensure that they don't slip. High quality scores ensure you don't over-pay for clicks.
If necessary, we will create a new landing page for an ad-group. We will generate key-phrase rich copy also to further help quality scores.
We will link your AdWords Account to your Analytics account to ensure that you have total visibility into how your paid traffic appears once on your site.
By tracking the source of every lead and sale regardless of how it occurs (query form, telephone call or online purchase), we can know what keywords are performing and which ones are not. We use this data to inform bidding at the keyword level.
We know that some of your products and/or services are more valuable than others. Accordingly, where appropriate, we will implement CPA bidding to ensure that your costs per acquisition make sense depending on the product or service being promoted.
For more on remarketing, see this page of our site.
For more on this, see our section on "Product Listing Ad's and Google Shopping."