Submitting your inventory data to Google facilitates your products to be included in Google Shopping as well as Google Shopping Ads. Google Shopping Ads show in search results but differ from regular text ads in that the price of the product as well as an image of it is shown in the ad. Selling on Google shopping tends to mean higher conversion rates than text adverts as the user can see the product and the price before clicking on the ad.
Google Shopping certainly presents a fantastic opportunity for you to further showcase your products online. Understanding how to actually sell on Google Shopping can be a daunting and time consuming process so that is where our online retail experts will assist you. Our online retail consultants have wide ranging experience of using the Google Shopping interface and so as part of your campaign with us, the consultant assigned to your account can guide you through the whole process. This will ensure that you are utilising the exposure that selling on Google Shopping can give to your products.