While in every industry, a great website is important, in the hotel industry it is just vital. Every percentage point increase in conversion rates drives down your cost per reservations.
Most hotel websites will be receiving the majority of traffic from non desktop devices. Not having a responsive website (mobile, tablet, desktop optimised) just isn't viable in this context. As part of our hotel website design policies, we build hotel websites that are optimised for all devices and that make booking simple.
High quality images drive reservations. Potential guests want to know exactly what your hotel has to offer so as many high quality images as possible of all areas of the hotel need to be on the site. If possible, letting prospective guests "walk around" your facilities online is a proven way to increase conversion rates.
As below, this 360 degree tour can be integrated with Google Search, Google Maps, Google Hotel Finder and Google+ - users who click the "see inside" button are brought to the 360 degree tour.
Ensuring that your website's booking engine is intuitive and easy to use on all devices is crucial to your hotel website's success. Old booking engines can be clunky, cumbersome and difficult to use - this costs valuable conversions and so must be avoided.
If you are active on social media, be sure to add your social media icons to your hotel website design to encourage potential guests to check out your social channels.
Great hotels have great teams. Consider adding an "about us page" page to your hotel in which you display your team and their profiles. This page is also an ideal place to add awards and award nominations. See below how The Montague Hotel in London have used a great team image on their "about us" page as part of their hotel web design.
Your hotel will likely have many positive reviews from OTA websites. Ensure to promote these prominently on your website. Seeing that other guests had a great stay in your hotel gives would-be guests comfort that they will enjoy their stay also.
Seeing a blog that is regularly updated with news from your hotel and the hotel industry in general builds credibility and portrays your hotel as a well run one. Photos from recent events, new staff hires and general news from your hotel should all be published to your blog.