Reach Precisely Your Target Market on LinkedIn.
Only Pay for Targeted Clicks to Your Website.
LinkedIn is the ideal website on which to reach a professional, business oriented demographic. Because of the rich data that LinkedIn has on its users, targeting can be extremely precise. eg "people at board level in xyz company" may be useful if trying to target a particular company.
Advertisers can have their ad's shown at the top and right hand side of the page as shown below in red:
Advertisers can also promote a post to ensure it appears in their target demographic's news-feed as shown below in red:
While people tend to relax on Facebook, LinkedIn is more business oriented. This business professional demographic can be very effectively targeted on LinkedIn. Users add their occupation, skill-sets and position within their company to their profile. So, showing adverts to sales directors of companies in Galway with more than 10 staff is possible for example.
You only pay when someone clicks on your advert. However, the minimum $2 per click policy means that the channel is unsuited to companies with low average sale values.