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021-4270692
Success Stories
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Irish Online Retailer of Consumer Goods

About the Client:

This company is a nationally recognised Irish brand with retail outlets throughout Ireland. DPFOC was engaged to manage the process of maximising sales through their new website.

Channels Used:

Search Engine Optimisation
Remarketing

Key Numbers:

Year on Year Revenue increase of 217%

Retail Success story example - Irish Retailer of Consumer Goods

Annual Turnover of over half a million Euro and growing strongly

Retail Success story example - Irish Retailer of Consumer Goods – Showing Annual Turnover

Growing from Here:

We have only begun to scratch the surface of what is possible for this company. To date, we have only worked on remarketing and search engine optimisation. This work has led to an additional €350k per annum of turnover. From here, we will be moving to new channels such as paid search, Amazon and eBay. We are confident that we will see similar growth next year pushing this client's online sales to well in excess of €1m per annum.

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Online Retailer of Home Brewing Equipment in Ireland

About the Client:

This company is the leading supplier of home brew equipment to the Irish market.

Channels Used:

Search Engine Optimisation.
Paid Search Advertising: Google, Yahoo, Bing.

SEO ROI:

Monthly Spend: €500
Monthly Revenue from Organic Visits: ~€35,000

This long term Irish client has seen its organic visitors climb from an average of 250 in January 2014 to almost 500 daily visitors by October. The organic channel accounts for approximately 50% of the site's overall turnover.

Retail Success story example - Retailer of Home Brewing Equipment in Ireland

Paid Search ROI:

Monthly Spend: €1000
Monthly Revenue from PPC Visitors: ~€13000


Retail Success story example - Retailer of Home Brewing Equipment in Ireland – Revenue
A monthly spend of less than €1000 consistently generates over €12.5k of revenue.

Growing from Here:

We will be adding 3rd party channels such as Amazon and eBay to this company's list of active channels in late 2014. These channels will drive incremental revenue for the client while we continue to grow sales from the currently highly profitable search channels. There is no doubt that once these new channels are added, the client will surge through the €83k/month mark and become one of the relatively few Irish e-tailers breaking the €1million per annum mark.

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Australian Online Retailer of Health Supplements

About the Client:

This company is the leading retailer of health supplements in Australia.

Channels Used:

Search Engine Optimisation.

SEO ROI:

Monthly Spend: $700
Monthly Revenue from Organic Visits: ~ $45,000

Since partnering with DPFOC, this client has seen substantial organic rank improvements which are feeding into significant organic traffic growth and associated revenue.

Retail Success story example - Retailer of Health Supplements in Australia
Daily organic traffic has increased from less than 500 to approaching 900 in less than a year. The site is now generating $45k/month from organic visitors and growing in double digits each month.
Retail Success story example - Retailer of Health Supplements in Australia – Keyword Rankings
High demand keywords ranking in top 3 positions are driving high volumes of profitable traffic.
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