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Affiliate Marketing

Affiliate Marketing Expertise from DPFOC UK

What is Affiliate Marketing?

This is a way for an online company to sell its products by signing up individuals or companies (known as "affiliates") who agree to market the company's products in return for a commission. Affiliate Marketing is also known as performance marketing and it is seen as very attractive to advertisers because commission is only paid when successful sales are made. With other forms of online advertising the advertiser is charged per impression or click even if a sale doesn't occur. Certainty in terms of cost per acquisition is achieved here as a result.

Have your products on websites with high traffic & pay a commission only on actual sales.

Affiliate Marketing Requires These Elements:

The advertiser:

In the affiliate marketing sphere, an advertiser can be a company selling a product like ladies fashion, airline tickets, electronics or car parts, or they could also be a travel insurance company selling policies.

The publisher (the affiliate):

A publisher is a company or individual that chooses to promote an advertiser's product or service in exchange for earning a commission. Advertisers contractually agree to work with a specific publisher and it's the advertiser's responsibility to then provide the publisher with the necessary creative - in the form of links, banner or text ads etc. The publisher then incorporates this onto their website.

Affiliate Network:

Most companies rely on the services of an affiliate network but some companies will look to run their own affiliate program. The network acts as a middle-man who matches those that wish to become affiliate partners with advertisers whose aim is to increase sales.

Encourage additional visitors to your site and only pay for actual sales conversions.
DPFOCs Affiliate Marketing Services Role:
1. We will create accounts on the most appropriate affiliate networks.

In conjunction with you we will handle the setting up of your affiliate account and guide you through all the necessary red-tape involved.

2. We will take care of the design creatives for the banner adverts.

Our experienced designers will design top class banners for the affiliate partners to use on their site to advertise your products. You will have total control on approval of these designs.

3. We will assess any affiliates that want to advertise your products.

We will be diligent in our approach to assessing the suitability of any prospective affiliates.

4. We will take care in assessing transactions.

When an affiliate is claiming their commission, we will ensure that this matches the records of transactions ensuring you only pay once for each sale.

5. We are the account manager for the campaign.

Our staff is experienced in affiliate marketing and so they will work hard to ensure that the affiliate campaign is run smoothly and effectively in order to get the most from it.

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