Any website traffic that fails to convert costs you money. To alleviate this, you can set up a remarketing campaign which can specifically target those people that browsed onto your website but for whatever reason didn't convert. You can also set the ad creative so that the products that they had previously viewed while on your website are exactly what they are presented with. This form of remarketing is referred to as Dynamic Remarketing and really is quite powerful in that it can cause non converting site visitors to change into converting ones which will help profitability for your business. Our online retail experts will work with you to build product remarketing campaigns for users which will be seen across Google's Display Network, Facebook, YouTube and Twitter - they won't have anywhere to hide!