Need Email Marketing Solutions?
We have experienced email marketing consultants that can help!
Email marketing has, in recent times got a lot of bad press primarily due to the existence of third party vendors who sell mailing lists to companies and this gives rise to a high instance of spam. As people are dealing with larger volumes of mails in their inboxes, it is important to stand out from the crowd and with a well planned and professional email marketing solution, this can be achieved. Email marketing campaigns have some great benefits so they should form part of every company's marketing plan.
Benefits of Email Marketing:
Return on investment for mail-shots tend to be high due to low costs and high conversion rates. Keep your mailing list up to date with special offers/promotions and new product launches.
Your email marketing campaigns serve to keep your existing clients and customers informed so by consistently doing that you will reassure them that your company is well run and professional in its operation.
Well managed mail shots can achieve open rates of in excess of 40%
Well managed campaigns can substantially outperform industry averages.
Tips for Successful Email Marketing Campaigns:
- Don't always focus on selling. Instead send out interesting and relevant company updates such as a new add-on service or a new staff member.
- Never buy lists from third party vendors. These have been sold extensively so anyone on these lists is getting heavily spammed so open rate would be very low.
- Tag any links used in emails so that they can be tracked in Google Analytics so you can understand a campaign's success/failure.
Email marketing can be a great revenue driver for a very low cost.
- Segment your list to ensure that you only send relevant emails to relevant people.
- Add an unsubscribe link at the end of every email to follow regulatory compliance.
- Take the time to learn from past email campaigns to improve your approach for future efforts.
Call DPFOC UK to discuss how our email marketing consultants can assist you in creating a successful email marketing campaign for your business. Successful email marketing requires top expertise so get in touch today!