What is SEO and why do I need SEO in the UK?
Search Engine Optimisation or SEO refers to the process of trying to improve the ranking position of your website in 'organic' search results as returned by the search engines like Google. Google is still the main search engine that people use but there are others like Bing and Yahoo.
Organic search and SEO in general is vital to get right for a few reasons. Firstly, the higher your website appears in a search engine results page (SERP), the theory is the higher the traffic to your website. Every positive move up in rankings therefore can also mean an increase in revenue for your business. This re-enforces the importance of dedicating some regular budget to managing your SEO UK efforts. Obviously it does depend what industry you are in as certain niches are more competitive than others and it can be difficult to rank on page one unless you have a substantial budget to work with.
SEO UK - How do the Search Engines check my website?
Search engines like Google use software known as 'spiders' which crawl your website content once it is indexed onto the Internet. These spiders check for keyword rich and unique content and will methodically assess each page and rank it accordingly. They then use this data to determine the relevance of your site when someone enters a keyword or phrase into Google or any other search engine.
SEO Algorithm Updates
The algorithms operated by the search engines are subject to changes and the industry has witnessed a number of these over recent years. Some of these updates, in particular the updates by Google caused upheaval for some websites in terms of ranking fluctuations. Penguin and Panda were just two of the names attributed to the algorithmic updates rolled out by Google to improve the quality of their search results. Those updates in particular forced many SEO companies in the UK and worldwide to revisit their policies of search marketing techniques as Google clamped down on what they saw as bad practice in terms of link building.
SEO UK - Link Building
Link building is the process of getting hyperlinks from another website to your own. Building a good link profile means acquiring links from other reputable websites in your industry or niche. Having a good link profile for your website is necessary in order to meet best practice guidelines as set out by Google and the other search engines.
Choose an SEO Company in the UK with Reputable Link Building Techniques
As an SEO company in the UK, we pride ourselves on carrying out search engine optimisation work that strictly follows the guidelines that Google sets out. Google and the other search engines want to make the Internet a better place for users and we believe that our commitment to the production of quality content follows this. Search engine optimisation in the UK is no longer about trying to 'manipulate' the Google algorithm or to 'beat' it; it is about keeping your website up to date with quality, keyword rich and unique content and building links in a manner that improves the users' Internet experience.
There are of course basics of technical SEO that we also follow that form part of our overall search marketing techniques. We carry out a full site link audit and as part of your SEO UK campaign with us, we recommend various amendments that can be made to your site structure that can assist in the process of search engine optimisation. These particular techniques are part of a well defined strategy that has been borne from years of experience and research in the area of SEO.
All our staff are widely experienced in working on campaigns of varying types and we can demonstrate great results in terms of SEO UK-specific case studies
Get in touch with our sales team today to discuss the different options that we have for search engine optimisation in the UK. We are one of the leading SEO companies in the UK today and we can assist you in moving up in the organic ranks in order to drive your profitability even further!