Online shoppers love to browse a number of websites and often leave without converting. This non converting traffic has a seriously negative impact on an online retailer's bottom line as it costs money to generate and in turn generates no revenue. This is why remarketing is a key tool for any online retailer to re-engage these users while they browse other websites on the Google Display Network, Facebook and Twitter.
Dynamic Product Remarketing as the name suggests is remarketing whereby the advert that the user sees is generated dynamically based on the products that he/she viewed on your website. Dynamic Product Remarketing puts precisely the products that they were browsing on your website in front of them as they browse the Net at large. This brings these non converting visitors back to your website to complete their purchase thereby turning loss making visitors into profitable ones.